On February 7, just in time for Valentine’s Day, Teleflora invited love-struck New Yorkers with a secret crush to come by Times Square and publicly declare their love on a huge billboard, right in the heart of the city.
The company created a pop-up film set where participants could craft a courageous video message divulging their true feelings. After taking the leap of faith, participants shared their love declaration video on social channels with the #LoveOutLoud campaign hashtag, making their message even louder on their social channels.
This massive call to action is part of Teleflora’s ongoing Love Out Loud campaign, encouraging people to share love.
For its first iteration, in early December, the company constructed a massive wall of bouquets on the National Mall in Washington, D.C., as a sign of unity and hope.
“At its core, our Love Out Loud campaign is a rally cry to overshare and a call to arms to stop holding back, to take a risk, and go beyond the expected when sharing your love with others,” said Teleflora Vice President of Consumer and Florist Marketing Kelly McKeone. “We hope this message will resonate and inspire others across the country to also share their love out loud this Valentine’s Day by sending a beautiful bouquet by Teleflora, all made by hand and delivered by local florists.”
To amplify excitement, Teleflora connected with ABC’s Good Morning America, which aired live footage of the event to households throughout the country. It also partnered with the local iHeart radio station.
Starbright Floral Design created more than 50 floral compositions for the set of Good Morning America and Times Square. “Our team had a really morning — 3:30 a.m. — to set everything up,” said senior partner Nic Faitos. “You could say our Valentine’s Day mentality has started!”