It’s no secret that February is the most chaotic of all months for retail florists. Feeling overwhelmed about what to do when? Here are day-by-day tips, courtesy of Lori Wheat, AAF, of Lafayette Florist, Gift Shop & Garden Center in Lafayette, Colorado, who shared “On My To-Do List” in the January 2016 issue of Floral Management magazine.
Wheat, a long-time veteran of the floral industry, offered timeless advice, which we’ve updated for 2019.
Feb. 1: Cooler maintenance check
Feb. 3: Meal service schedule for Valentine’s Day
Feb. 5: Schedule Valentine’s Day social media posts
Feb. 6: Promote discounts on early Valentine’s Day orders
Feb. 7: Prep ribbons, cards and containers
Feb. 8: All hands meeting on Valentine’s Day logistics
Feb. 9: Meet with temp drivers
Feb. 10: Promote early delivery incentives
Feb. 11: Set out “Last Minute” menu for walk-in customers
Feb. 12: Get change for holiday
Feb. 13: Remind customers that tomorrow is Valentine’s Day!
Feb. 14: Valentine’s Day
Feb. 15: Notes on Valentine’s Day pre-holiday prep
Feb.16: Book hotel room for SAF’s Congressional Action Days — and enjoy a well-deserved nap!
Feb. 17: Notes on Valentine’s Day seasonal help
Sunday, Feb. 18: Notes on Valentine’s Day customer service
For more Valentine’s Day business advice, members can visit safnow.org/vday.
