It’s no secret that February is the most chaotic of all months for retail florists. Feeling overwhelmed about what to do when? Here are day-by-day tips, courtesy of Lori Wheat, AAF, of Lafayette Florist, Gift Shop & Garden Center in Lafayette, Colorado, who shared “On My To-Do List” in the January 2016 issue of Floral Management magazine.
Wheat, a long-time veteran of the floral industry, offered timeless advice, which we’ve updated for 2019.
Friday, Feb. 1: Cooler maintenance check
Saturday, Feb. 2: Groundhog Day
Sunday, Feb. 3: Meal service schedule for Valentine’s Day
Tuesday, Feb. 5: Schedule Valentine’s Day social media posts
Wednesday, Feb. 6: Promote discounts on early Valentine’s Day orders
Thursday, Feb. 7: Prep ribbons, cards and containers
Friday, Feb. 8: All hands meeting on Valentine’s Day logistics
Saturday, Feb. 9: Meet with temp drivers
Sunday, Feb. 10: Promote early delivery incentives
Monday, Feb. 11: Set out “Last Minute” menu for walk-in customers
Tuesday, Feb. 12: Get change for holiday
Wednesday, Feb. 13: Remind customers that tomorrow is Valentine’s Day!
Thursday, Feb. 14: Valentine’s Day
Friday, Feb. 15: Notes on Valentine’s Day pre-holiday prep
Saturday, Feb.16: Book hotel room for SAF’s Congressional Action Days — and enjoy a well-deserved nap!
Saturday, Feb. 17: Notes on Valentine’s Day seasonal help
Sunday, Feb. 18: Notes on Valentine’s Day customer service
Monday, Feb. 19: President’s Day
Tuesday, Feb. 20: Notes on Valentine’s Day delivery
Wednesday, Feb. 21: Double-check all online reviews and respond.
Thursday, Feb. 22: Staff thank-you lunch
Friday, Feb. 23: Register for SAF’s Congressional Action Days.
Saturday, Feb. 24: Schedule vehicle maintenance
Sunday, Feb. 25: Refresh in-store displays
Monday, Feb. 26: Edit Women’s Day images for website
Tuesday, Feb. 27: Edit Easter and Passover images for website
Wednesday, Feb. 28: Edit Mother’s Day images for website
For more Valentine’s Day business advice, members can visit safnow.org/vday.