Valentine’s Day 2021 falls on a Sunday, during a holiday week and in the midst of a global pandemic. Feeling overwhelmed? Kick off a strong, successful Valentine’s Day with the Society of American Florists’ second part in their Holiday Success Series, Gear Up for Valentine’s Day.
On Friday, December 4, this free virtual event, sponsored by FTD, will include a targeted panel discussion that features cross-segment insight followed by Q&A time and peer-to-peer roundtable discussions focused on how industry members are turning challenges into opportunities and working through questions related to supply chain slowdowns, logistics, operations, safety, marketing and more. As the discussion winds down, a Pal-entine’s Day happy hour and design demonstration led by FTD Education Consultant Ann Jordan AIFD, AAF, MMFD will help you reconnect with industry friends and get the inspiration you need to kick-off a strong, successful Valentine’s Day.
Gear Up for Valentine’s Day will help you maximize sales and profits during peak buying periods by focusing on topics like website optimization, staffing, sourcing and logistics. The event kicks off at 3:00 p.m. ET but the schedule is designed for flexibility allowing you to join the entire session or just the portion that works for your schedule. Find out more and register today!
Stephanie Brady is the Project Coordinator for the Society of American Florists.