Like everything else this year, the winter holidays will likely look a lot different than what we’re used to. Holidays like Christmas, Hanukkah, Kwanzaa and ringing in the New Year are typic... Read more
If you’re not registered for the Society of American Florists’ virtual event, Gear Up for Valentine’s Day, taking place on December 4, don’t worry. There’s still time to register! You won’t... Read more
Valentine’s Day 2021 falls on a Sunday, during a holiday week and in the midst of a global pandemic. Feeling overwhelmed? Kick off a strong, successful Valentine’s Day with the Society of Am... Read more
Thanks to the COVID-19 crisis, Thanksgiving gatherings will likely look a lot different – and a lot smaller – this year. Thanksgiving, in a typical year, is a time when many families travel... Read more
Last week hundreds of floral professionals in 44 states and three countries spread the power of flowers during the Society of American Florists’ Petal It Forward. If you were among those flo... Read more
Were you among the hundreds of floral industry members who participated in Petal It Forward on Oct. 21, 2020? The good vibes you generated can have lasting impact throughout the year with so... Read more
Every day the floral industry sees the positive reactions of people as they are exposed to flowers. SAF’s groundbreaking research studies — in partnership with major universities and researc... Read more
We all know Petal It Forward as the Society of American Florist’s annual feel-good initiative that spreads the power of flowers. But, more than that, Petal It Forward can help increase your... Read more
Science proves that flowers make people happy. Hopefully your business is planning on spreading some cheer this fall with the Society of American Florist’s annual feel-good initiative, Petal... Read more
The mission of SAF’s Petal It Forwards is to spread the word about the power of flowers by having floral industry members give two bouquets to a surprised recipient — one to keep and one to... Read more