Curating, caring for and displaying indoor plants has rapidly become one of the biggest trends across all ages and demographics. The pandemic has only heightened the desire to purchase house... Read more
International Women’s Day is March 8 and this year the theme is #ChooseToChallenge, which focuses on challenging and calling out gender bias and inequality. Remind your customers to celebrat... Read more
To err is human, and we know that some of your customers might forget to order their Valentine’s Day flowers on time. Be ready to help them get back in their partner’s good graces with desig... Read more
When textile company Boll and Branch used “What’s better than flowers and chocolates?” as a marketing email subject line, the Society of American Florists reached out— and received an apolog... Read more
The Society of American Florists recognizes the industry’s best and brightest with a range of awards and professional designations acknowledging hard work and dedication to the floral indust... Read more
After a long year away from friends and family, everyone is looking for ways to connect with loved ones. This means that Valentine’s Day sales have the potential to be higher than ever, even... Read more
Valentine’s Day is quickly approaching, and big floral holidays are the perfect time to increase your visibility by taking advantage of media opportunities. As a shop owner, you are the spok... Read more
2020 taught us to expect the unexpected and be prepared for anything. Valentine’s Day 2021 is no exception — the country is still in the midst of a global pandemic and the holiday falls on... Read more
The new year is here, which means it’s time to submit your nominations and apply for the Society of American Florists annual industry awards. Each year, SAF recognizes hard work and dedicati... Read more
Each year, Valentine’s Day is one of the busiest holidays for florists. This year, February 14 falls on a Sunday during a long holiday weekend, which brings additional operational challenges... Read more