This year’s Petal It Forward will certainly look and feel different than past years but there are still ways to make your recipients feel safe. The Society of American Florists is providing... Read more
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power of flowers around the country in a year tha... Read more
Many floral industry members have been wondering if the Society of American Florists’ popular Petal It Forward initiative will still take place this year, and how it will look with physical... Read more
Grandparents Day, a day focused on honoring grandparents around the country, is September 13 this year. This day is an opportunity for your customers to show their appreciation and love to t... Read more
The Society of American Florists will honor six professionals with induction into Professional Floral Communicators – International (PFCI) during SAF’s Annual Convention in 2021. SAF h... Read more
According to the National Center for Education Statistics, 56.4 million students are projected to attend elementary, middle, and high schools across the United States this fall either in per... Read more
Four floral industry members with varied and distinguished experience are set to be inducted into the American Academy of Floriculture (AAF). The honorees have earned the prestigious rank by... Read more
At the end of July, the Society of American Florists’ Reinvention Summit gave industry professionals insight into the tremendous challenges the industry has been facing in 2020. In addition,... Read more
The Society of American Florists has created new social media shareables to promote flower buying for the rest of the summer. Since social distancing practices are still in play across the c... Read more
If you’re not yet registered for the Society of American Florists’ all-virtual Reinvention Summit taking place next week, from July 27-31, don’t worry. There’s still time to register! You wo... Read more
