Ahead of major floral holidays, such as Mother’s Day, negative or misleading publicity or references regarding flowers and florists can often be found in advertising from gift competitors or... Read more
Last year, high school students watched as their end-of-year celebrations were canceled due to the COVID-19 pandemic. This year, they’re eagerly anticipating their celebrations coming back w... Read more
It’s Administrative Professionals’ Week and we hope your customers are celebrating the hard-working and devoted administrative professionals on their teams! The week isn’t over yet and the S... Read more
Research shows that a gift of appreciation will naturally lift an employee’s mood, create a lasting memory, and boost productivity. Plus, giving flowers is a great way to build a strong, las... Read more
Mother’s Day isn’t until May 9, but it’s never too early to start promoting the holiday on your social media channels. Did you know that social posts including people consistently receive hi... Read more
Throughout the past year, the COVID-19 pandemic has impacted every part of our lives, including our mental health. Many customers may not realize that flowers are scientifically proven to pr... Read more
As sourcing plant material has become more difficult than ever, due to high demand and a stressed supply chain, florists looking to expand their plant sales recently received some much neede... Read more
Rep. Dan Newhouse (R-Washington), new co-chair of the Congressional Cut Flower Caucus, will speak to SAF Congressional Action Days attendees on April 13. It’s an opportunity for the industry... Read more
Pandemic-driven popularity of flowers and plants, supply chain challenges, recruiting and engaging a reliable workforce—these are just some of the floral industry trends and challenges that... Read more
Finding and keeping employees has never been easy — and the pandemic has only heightened the challenge for floral business owners. In the Mar/April issue of Floral Management, owners shared... Read more
Thank you for reading “Tim’s Calling” in Floral Management! Before you access the audio file for this month’s call, please tell us a little about yourself: