A profitable Valentine’s Day is rarely accomplished without frenzy or hiccups, but Michele Peters, AIFD, of Ambiance Floral & Events in Albany,...
Valentine’s Day Prep: ‘K.I.S.S.’ Your Stress Goodbye
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Three Strategies for a Successful Valentine’s Day
Supply issues, staffing shortages, the ongoing COVID-19 pandemic — all these factors once again pushed florists to devise new strategies to handle...
How to Drive Sales and Manage Volume on Valentine’s Day
2020 taught us to expect the unexpected and be prepared for anything. Valentine’s Day 2021 is no exception — the country is still in the midst of...
Financial Pro: Track Jan Sales to Predict V-Day ‘COVID Effect’
First the bad news: When it comes to planning for a profitable Valentine’s Day, “there are no secrets,” said Paul Goodman, MBA, PFCI, a longtime...
Easy, Low Cost Ways to Get Attention Ahead of Valentine’s Day
The countdown is on for Valentine’s Day 2021. Here are a few simple, inexpensive and effective ways to get customers’ attention ahead of the big...
How to Confidently Secure Early Valentine’s Day Orders
There are those rare people who tackle their taxes the first week of January … and then there are the rest of us. Valentine’s Day follows a similar...
Industry Financial Pro Details Holiday Tips
Valentine’s Day 2021 will be unprecedented — yes!— but there are still solid financial principles you can put in place to help your business stay on...
4 Practical Tools to Help Florists Drive Sales on V-Day
Each year, Valentine’s Day is one of the busiest holidays for florists, and this year presents additional operational challenges. Valentine's Day...
‘We See Valentine’s Day 2021 as an Opportunity to Expand the Holiday’
If the past eight months have taught floral professionals anything, it’s that this is a resilient, innovative industry. But how to prepare for a...
V-Day 2021 Playbook: ‘Planning and Prep are More Important’
For Anton Engelmann, the owner of Town and Country Gardens in Geneva, Illinois, Easter sales were “epic,” and Mother’s Day was “good.” With...
Gear Up for Valentine’s Day on Dec. 4
Valentine’s Day 2021 falls on a Sunday, during a holiday week and in the midst of a global pandemic. Feeling overwhelmed? Kick off a strong,...