Ever since the NBC sitcom “Parks & Rec” introduced the concept of “Galentine’s Day” 10 years ago, Americans have increasingly been finding ways...
If you’re not registered for the Society of American Florists’ virtual event, Gear Up for Valentine’s Day, taking place on December 4, don’t worry....
For Anton Engelmann, the owner of Town and Country Gardens in Geneva, Illinois, Easter sales were “epic,” and Mother’s Day was “good.” With...
Valentine’s Day 2021 falls on a Sunday, during a holiday week and in the midst of a global pandemic. Feeling overwhelmed? Kick off a strong,...
Dear SAF Retailer: We've reached out to Postmates and Google, asking the companies to remove the courier service's links from florists' local Google...
Want to show affection without any cringey undertones? Send flowers. That’s the message behind Teleflora’s latest campaign, “Flowers Say It Best,”...
Valentine’s Day (on a Friday, sigh, on a long weekend, double sigh) has plenty of variables you can’t control. One thing you can be in charge of:...
Fresh, new (Lizzo-inspired!) social media posts from the Society of American Florists can help you pitch V-Day promos to clients who love the...
It’s no secret that February is the most chaotic of all months for retail florists. Feeling overwhelmed about what to do when? Here are day-by-day...
“Don't get feathers all ruffled, flitting about at the last minute in February. Order Valentine's Day flowers now. You know we're already thinking...
Talk about ringing endorsements. The Better Business Bureau and Kiplinger recommended shoppers buy Valentine’s Day flowers from florists who belong...
Last month, more American adults bought floral gifts for Valentine’s Day and they also spent more on average per transaction. Twenty-nine percent of...
Here's a new twist for your Valentine's marketing: This year, go old school. "Direct mail, one of the most maligned marketing practices, is having a...
Want to stand out on Valentine’s Day this year? (Of course!) In anticipation of the fast-approaching big day, we combed through our Society of...
Steady as she goes. That’s one takeaway from a national survey commissioned by the Society of American Florists and conducted by the market research...