If you’re not registered for the Society of American Florists’ virtual event, Gear Up for Valentine’s Day, taking place on December 4, don’t worry. There’s still time to register! You won’t want to miss out on this free virtual event, sponsored by FTD, that will bring industry members together to help work through questions related to supply chain slowdowns, logistics, operations, safety, marketing and more.
The event is scheduled from 3:00 – 5:00 p.m. EST but the schedule is designed for flexibility – you can join for the entire session or just the portion that works for you. Here’s a look at the schedule:
3:00: Panel Discussion
3:45: Panel Q&A
4:00: Roundtables/Breakout Discussions
4:15: Key Takeaways
Then stick around for a “Pal-entine’s Day” Happy Hour + Design Demo at 4:30 p.m. EST with FTD Education Consultant, Ann Jordan AIFD, AAF, MMFD. You’ll get inspiration on how to design, market and talk with customers about floral designs created for family members and best buds — including advice on how this approach can help you spread the love beyond red roses and sell a broader spectrum of the flower colors and varieties you have in stock this year.
Join us to get the inspiration you need to kick-off a strong, successful Valentine’s Day. Find out more and register today!
Stephanie Brady is the Project Coordinator for the Society of American Florists.