The Society of American Florists added five new sharables to its library of Valentine’s Day graphics for members. The Valentine’s Day library now...
Facebook is a given for florists and Instagram, with its highly visual style, is a natural fit for the industry, but Twitter? That can be a harder...
In less than nine years, Lily Greenthumb’s in Charlotte, North Carolina, has grown from a tiny startup to one of the most sought after florists in...
Sustainability. Ease. On-trend color combinations. These were just a few of the topics tackled last month during the Society of American Florists’...
Want to win $4,000? (Who doesn’t?) Floral industry members and their customers still have time to create a short video that plays up their love of...
Want to be in sync with millions of consumers who want to jumpstart their holiday purchasing while supporting their local communities? Quick! Update...
The Society of American Florists’ feel-good Petal It Forward effort on Oct. 11 reached millions of consumers, reporters and digital influencers,...
Did you capture footage of smiling happy people giving and receiving flowers during your Oct. 11 Petal It Forward event? It could lead you to some...
Tears of joy. Messages of thanks. Communities filled with flowers. These are just some of the stories coming in — and still being shared on social...
By the end of today, tens of thousands of Americans will have shared free flowers with family, friends and strangers — experiences that will lead to...
You gave away your last pair of Petal It Forward bouquets hours ago. Now, toot your horn, follow up with reporters and say thank you to all...
North Dakota has joined the ranks of states participating in the Society of American Florists’ 2017 Petal It Forward, officially making the effort...
Raising consumer awareness about the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists makes it easy for the...
From media advisories to talking points, the Society of American Florists has tools and advice at safnow.org/pif-press to help members attract...
Are you ready to have the phone ring more? Get more people in your store? Increase sales? Gain confidence? Then watch “The Social Selling Mindset"...