Social media can be a key component of your holiday promotion strategy. The Society of American Florists knows members are busy — and that planning...
Steal these Social Media Posts for the Holidays
Decorating. Cooking. Shopping. Mailing holiday cards. Gathering with family and friends. For many of us, the most wonderful time of the year...
Florists Share Winning Social Media Strategies from Petal It Forward
Two weeks ago, thousands of people throughout the United States, Canada and Colombia experienced the joy of giving and receiving flowers through the...
Patriotic Promotion Drives Foot Traffic, Online Engagement
The midterm elections served as a marketing muse for several florists around the country. Scotts Flowers in New York City was among those offering...
Make a Lasting Impression with Savvy (Fast!) Petal It Forward Follow-Up
Keep the smiles, hugs and good feelings going and get the most out of your Petal It Forward event with these important — and fast!— follow-up...
‘Flower Crown Friday’ Attracts Hundreds to NYC Florist
Eager to entice foot traffic and create a buzz on social media, Nic Faitos planned an interactive fashion-inspired event in front of his shop to...
Understanding Insights, Instagram’s Free Analytics Tool
Instagram can be a florist's best friend. Our industry's products are quite literally born to be shared and can create an instant emotional...
How a Tiny Toronto Coffee Shop Attracted Ryan Gosling, Went Viral
Last week, Toronto coffee shop Grinder Coffee earned international attention when its social media campaign to attract actor Ryan Gosling went...
Social Media Pro to Talk Best Practices in Portland
Two hours. That’s how much time the average consumer now spends on social media every day. The questions become: What can you do to grab some of...
Sunflower Wall Generates Goodwill, PR For New York Florist
By Katie Hendrick Vincent Last week, thousands of New Yorkers stumbled upon a sunny surprise: a wall of sunflowers erected outside Starbright Floral...
Do You Have A ‘Social Selling’ Mindset?
What does it take to effectively market your retail store online in 2018? Crystal Vilkaitis, founder of the Social Edge, has worked one-on-one with...
Younger Floral Industry Members Connect, Talk Issues
Want happy, productive millennials on your team? (Of course you do.) According to a poll conducted by PGI, a tech and consulting firm, employers who...
Take a Cue from Hollywood and Make Some Summer Blockbusters
Memorial Day weekend is upon us and, as people head out to catch the latest summer blockbusters (“Solo: A Star Wars Story” or “Deadpool 2,”...
Want to Compete Online? Learn to Drive Local Orders to Your Shop
Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) —...
Feline Mascot Generates Goodwill, Foot Traffic for NYC Florist
A charismatic kitty is doing double duty for goodwill by advertising for a cat adoption service and a New York City flower shop. Scottie Jr., the...