Decorating. Cooking. Shopping. Mailing holiday cards. Gathering with family and friends. For many of us, the most wonderful time of the year involves a jam-packed calendar and daunting to-do list. All the hullabaloo is fun — but it can be a major distraction when you’re trying to run a business.
Don’t let your social media marketing fall by the wayside amidst the chaos. Do like Georgianne Vinicombe, owner of Monday Morning Flowers & Balloon Company in Princeton, New Jersey, and take advantage of the free social media content the Society of American Florists’ marketing experts created to lighten your load during the holiday season.
On Monday, Vinicombe posted a link to an AboutFlowers.com article discussing the mood-boosting power of flowers with the following intro:
With the joy and peace of the holiday season, also comes the frenzy of growing to-do lists and non-stop schedules. Feeling stressed or overwhelmed? Have no fear, flowers are here! See how flowers are scientifically proven to relieve your stress and help you enjoy a more relaxed holiday
At https://safnow.org/holidaysocialmedia/, you’ll find six weeks’ worth of ready-to-go content. Each post comes with suggested images (high-quality photos) you can download. Or you can customize with shots of your shop’s exclusive designs.
For the first week of December, SAF recommends the following post:
Heading out to a holiday party or throwing one yourself? We can help! We can deliver flowers BEFORE the party to show appreciation to the host, lend a moment of calm during the preparations, and provide a conversation piece to wow guests.
Katie Hendrick Vincent is a senior contributing writer for the Society of American Florists.