Consumers appreciate education and show loyalty to businesses that give it to them. This holiday season share poinsettia knowledge — such as history and legend of the plant, care tips and the toxicity myth — with customers. The Society of American Florists makes it easy for members with downloadable handouts that can be printed in color and given to shoppers.
SAF’s Poinsettia Flier is a one-page PDF fact sheet. SAF offers two downloadable brochure options — one PDF is ready to print and distribute, the other is a Microsoft Word document with space for customization, so members can add their shop information. Members can place the materials on their counter and near poinsettia displays, or include with poinsettia deliveries.
Members can access the Poinsettia Brochure and Flier here.