You post consistently to your social media pages. You add photos, videos and then — nothing. A few comments, maybe a few likes or shares, and a big old sense of frustration on your part. The... Read more
Hustling to figure out a last-minute way to promote International Women’s Day next week —and all of the goodwill (and potential sales) the “new” holiday can create? Why no... Read more
For a fourth-generation flower shop in Washington, D.C., Black History Month and Valentine’s Day helped create a picture-perfect PR opportunity. A week before Valentine’s Day, “Great... Read more
The Society of American Florists makes promoting International Women’s Day (annually March 8) easy with strategic advice, a promotional video, graphics, suggested social media text, and mor... Read more
So you landed some excellent local coverage on Valentine’s Day — congratulations! If you haven’t promoted that media, however, you might be missing out on some valuable and low-cost PR, said... Read more
Does this graphic make your heart smile? It likely will make consumers smile — and spur them to order Valentine’s Day flowers. The Society of American Florists provides members with 22 Valen... Read more
Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the smile-generating impact of the Petal It Forw... Read more
The Society of American Florists’ 2-minute YouTube video showing the emotional responses to the Petal It Forward effort in October has racked up nearly 223,000 views, nearly 200 likes, and d... Read more
A Tuesday Valentine’s Day this year should bode well for the floral industry. (What better gift to deliver to the office to a chorus of oohs and aahs? Still, don’t assume any of... Read more
‘Tis the season to market online and position your business as the go-to place for great gift ideas, according to Susan Friesen of the website Business to Community. “Shoppers ar... Read more