Does this graphic make your heart smile? It likely will make consumers smile — and spur them to order Valentine’s Day flowers. The Society of American Florists provides members with 22 Valen... Read more
Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the smile-generating impact of the Petal It Forw... Read more
The Society of American Florists’ 2-minute YouTube video showing the emotional responses to the Petal It Forward effort in October has racked up nearly 223,000 views, nearly 200 likes, and d... Read more
A Tuesday Valentine’s Day this year should bode well for the floral industry. (What better gift to deliver to the office to a chorus of oohs and aahs? Still, don’t assume any of... Read more
‘Tis the season to market online and position your business as the go-to place for great gift ideas, according to Susan Friesen of the website Business to Community. “Shoppers ar... Read more
Are you transforming clients’ homes for the holidays? Be sure to share the “before and after” results with your customers and the media, said SAF Vice President of Marketing Jennifer S... Read more
Update your social networks and get followers ready to support your shop on Small Business Saturday, Nov. 26. American Express provides free customizable marketing resources. Among the mater... Read more
Tired of slashing prices on unsold Christmas merchandise after the holiday, two years ago, Andy Knowles of Rob’s Flowers & Gifts in Poplar Bluff, Missouri, came up with a plan to m... Read more
There’s a reason “there’s an app for that” became a catchphrase, according to Crystal Vilkaitis, owner of Crystal Media. “It seems like there is an app for everything these days,” writes Vil... Read more
Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the smile-generating impact of the Petal It Forw... Read more
