For a fourth-generation flower shop in Washington, D.C., Black History Month and Valentine’s Day helped create a picture-perfect PR...
Make Your Holiday Media Hits Last
So you landed some excellent local coverage on Valentine’s Day — congratulations! If you haven’t promoted that media, however, you might be missing...
Valentine’s Day Fodder for Blogs, Social Media Updates and News Pitches
A Tuesday Valentine's Day this year should bode well for the floral industry. (What better gift to deliver to the office to a chorus of oohs and...
Post Valentine’s Day Facebook Graphics
Does this graphic make your heart smile? It likely will make consumers smile — and spur them to order Valentine’s Day flowers. The Society of...
4 Sales-Boosting Blogs for the Holidays
'Tis the season to market online and position your business as the go-to place for great gift ideas, according to Susan Friesen of the website...
Ready-to-Go Graphics, Scripts for Small Business Saturday
Update your social networks and get followers ready to support your shop on Small Business Saturday, Nov. 26. American Express provides free...
Turn Unsold Christmas Merchandise into Hot Holiday Items
Tired of slashing prices on unsold Christmas merchandise after the holiday, two years ago, Andy Knowles of Rob's Flowers & Gifts in Poplar...
5 Apps to Try Out this Fall
There’s a reason “there’s an app for that” became a catchphrase, according to Crystal Vilkaitis, owner of Crystal Media. “It seems like there is an...
Share the Petal It Forward Video
Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the...
Instagram Business Profile Offers New Tools to Connect with Customers
One of the first things Nikki Lemler, AAF, did this week after returning home from SAF Maui 2016 was to convert her Instagram account to a business...
Florists in 49 States Plan 230 Local Events for Petal It Forward
On October 19, 2016, the Society of American Florists and florists nationwide will randomly surprise people on the street with flowers through 230...
Petal It Forward Prep: Print Flower Cards or Stickers
The Society of American Florists is at it again, tapping into the popularity of random acts of kindness with its public relations campaign, "Petal...
Build Better Social Media Posts with These Three Structures
If your social media posts sometimes run together, you're not alone. ("Did we promote that already?" "Haven't we run that photo recently?") "From...
Gold Medal Ideas for Cross Promotions with Rio 2016 Olympics
The Rio 2016 Olympics start August 5, and when they do, a flurry of highly produced, super expensive ads from national and international companies...
Plan Your Oct. 19 Petal It Forward Event Now
Want to position your business as a positive force in your community, make consumers feel good about you — and give a morale boost to employees at...