Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) —...
Want to Compete Online? Learn to Drive Local Orders to Your Shop
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Marketing
Top Four Talking Points for Mother’s Day Interviews
As a shop owner, you are the spokesperson for your business and the flower expert for your community. If a reporter calls or emails asking about...
Mother’s Day Marketing Made Easy
According to the National Retail Federation, 69 percent of people plan to buy flowers for Mother’s Day 2018. Make sure your shop is top of mind...
Former Marketer of the Year Continues Award-Winning for Fiesta
This week, nearly 1,000 people in San Antonio are advertising for Spring Garden Flower Shop by sporting a colorful piece of metal. Nine years ago,...
Petal It Forward Prep: Invite Local Reporters and Plan Your Social Media Strategy
Generating traditional and social media coverage on the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists...
Feline Mascot Generates Goodwill, Foot Traffic for NYC Florist
A charismatic kitty is doing double duty for goodwill by advertising for a cat adoption service and a New York City flower shop. Scottie Jr., the...
2018 Petal It Forward Date Set for Oct. 24: SAF Seeks Industry Participation
For the fourth year in a row, the Society of American Florists is leading the industry in a nationwide feel-good promotional effort that shows...
Petal It Forward Prep: Set the Wheels in Motion
The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers,...
2017 Petal It Forward Date Set for Oct. 11: SAF Seeks Industry Participation
For the third year in a row, the Society of American Florists is leading the industry in a feel-good giveaway that reminds consumers and reporters...
SAF Graphics Celebrate Spring Flowers
Members can hop over to the Society of American Florists’ library of web, Facebook graphics and banners for grab-and-go reminders to post online...
Facebook Contest Sparks Dialogue, Collects Valuable Info
Wondering what your customers are really thinking about your store, service, designs —even your flower selection? A social media contest may be the...
Philly Shop Capitalizes on Super Bowl Excitement with Raffle, Photo Ops
For a longtime business in Philadelphia, the Super Bowl — and the Eagles’ big win —provided plenty of opportunity to celebrate with their customers,...
Last Minute Tips for a Successful Valentine’s Day
The countdown is on! Sure, a lot of your hard work — at least in terms of sales and marketing — is mostly behind you. But there’s still time to make...
Turn the Super Bowl into Super Marketing
Emotions will run high this weekend when the Eagles take on the Patriots. If you haven’t had a chance to hitch your marketing efforts to the big...
Valentine’s Day Ideas to Steal Now
Want to step up your Valentine's Day marketing? Members of the Society of American Florists have exclusive access to a vast collection of marketing...