With more than one billion users — many of them in the 18- to 34-year-old demographic — Instagram is a primo place to promote Mother’s Day if you...
Millennial Florist Shares Instagram Tips for Mother’s Day
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Petal It Forward 2017: Social Media Coverage
Follow #petalitforward on social media:TwitterInstagramFacebookÂ
Social Media Content Calendar for Valentine’s Day
Rushing to get everything done for Valentine’s Day? The Society of American Florists can help streamline your social media marketing with content...
Florists Share Winning Social Media Strategies from Petal It Forward
Two weeks ago, thousands of people throughout the United States, Canada and Colombia experienced the joy of giving and receiving flowers through the...
Patriotic Promotion Drives Foot Traffic, Online Engagement
 The midterm elections served as a marketing muse for several florists around the country. Scotts Flowers in New York City was among those offering...
Understanding Insights, Instagram’s Free Analytics Tool
Instagram can be a florist's best friend. Our industry's products are quite literally born to be shared and can create an instant emotional...
Sunflower Wall Generates Goodwill, PR For New York Florist
By Katie Hendrick Vincent Last week, thousands of New Yorkers stumbled upon a sunny surprise: a wall of sunflowers erected outside Starbright Floral...
5 Instagram Tactics To Steal From ‘Fitluencers’
On the heels of actors and actresses, pop stars and elite athletes, fitness gurus have some of the largest — and most devout — followings in the...
Want to Compete Online? Learn to Drive Local Orders to Your Shop
Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) —...
Petal It Forward Prep: Set the Wheels in Motion
The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers,...
Share New Made-for-Instagram Video to Attract Prom Shoppers
To help members get teens and their parents excited about prom flowers, the Society of American Florists added a promotional video to its Prom...
LOFT Tells Instagram Followers: ‘Buy Yourself Flowers’
A women’s apparel company the Society of American Florists contacted last Mother’s Day about negative floral references recently changed its tune —...
7 Simple Strategies to Improve Your Instagram Game
In less than nine years, Lily Greenthumb’s in Charlotte, North Carolina, has grown from a tiny startup to one of the most sought after florists in...
Petal It Forward Prep: Remind Media and Prepare Messages
Now is the time to send local reporters a Media Advisory about your Petal It Forward event. SAF provides a sample Petal It Forward Media Advisory to...
Steal This Doughnut Shop’s Sweet Social Moves
Since opening in late May, Five-O Donut Co. in Sarasota, Florida has been the go-to spot for locals craving a sugar fix. The gourmet doughnut shop...