Here’s a question florists ask Derrick Myers, CPA, CFP, all the time: How can I cut my labor during the slow summer and still keep my employees for...
AIFD Symposium Draws Crowd of 800-Plus
More than 800 floral designers gathered last month in Seattle for a mega dose of inspiration during the American Institute of Floral...
Terrarium Bar? Check. Profit Blast Packs Immediate Inspiration
Talk about instant inspiration and return on investment. Two days after attending the Society of American Florists’ 1-Day Profit Blast in St. Louis,...
Learn the Art of Floral Couture in Palm Beach
These days, the list of celebrities who embrace body flowers is ridiculously long. Keira Knightley, Jennifer Lawrence and Kirsten Dunst are among...
How to Boost Your Brand By Relating to Fans
Last week, roughly 170,000 people (many of them dressed in tights, masks and capes) descended on San Diego for Comic Con, a 47-year-old multi-genre...
More Couples Say, ‘Surprise! This is Our Wedding!’
Save the date? More like, spring the date on your guests at the (very) last minute. Last week, we told you about a New York Times story noting an...
Give Customers a ‘Floral Vitamin’ Boost with Sunflowers
Sunflowers’ vibrant coloring and full shape make them a go-to choice for anyone needing an emotional pick-me-up. At Sparrows Nest Flower Shop in...
Couples Choose High-End Elopements over Traditional Affairs
Couples are ditching the formalities of a traditional ceremony and reception (not to mention the wild cousins and divorce parents who refuse to get...
Palm Beach Offers Chance to Showcase and Check Out New Products
One way to stand out against local competitors and national companies such as Amazon: Stock the kind of goods customers just can’t get everywhere....
60 Percent of Florists Report Improved Sales on Mother’s Day
Predictions of a robust Mother’s Day proved to be on target for many florists. According to a post-holiday survey conducted by the Society of...
To Capture Millennial Customers, Think Small
The “new” American Dream for millennials: a small — sometimes really small — house. According to a 2015 survey by the National Association of Home...
Consumers Spent More on Mother’s Day — and More People Turned to Florists
Feeling good about Mother’s Day? You’re probably not alone. About 35 percent of Americans reported buying fresh flowers and plants as Mother’s Day...
Crayola’s New Hue? It’s Blue
Crayola announced last week that it’s introducing a blue crayon known for now as YInMn. The shade, which falls about in the middle of the blue...
Capture Some New Looks of Love
Over the past year, Michael Skaff, AAF, AIFD, PFCI, made it his mission to enter the world of the modern bride. As the 2017 Trend Forecaster for...
Two-Thirds of Retailers Saw a Dip in Valentine’s Day 2016 Sales
Sunday of a three-day weekend: Good for brunch. Great for lounging in pajamas or binging on Netflix. Lousy for a floral holiday. That seems to be...