Florists across the country and Canada are getting ready to show their communities how good it feels to give and receive flowers. At press time,...
If you haven’t already, now is the time to create and order Petal It Forward logo materials in advance of your Oct. 11 event. The Society of...
Deciding where to hold your local Petal It Forward event on Oct. 11 deserves attention now. Who do you want to reach? Business professionals?...
Having a hard time keeping up with Facebook? You're not alone. That's why the Society of American Florists partners with Crystal Vilkaitis, a retail...
Want a super-fast way to stand out on social media? When you respond to customers’ comments — positive and negative — sign your name. Doing so...
Chances are you’ve received an email from an unfamiliar company critiquing your website and offering to fix problems affecting your search engine...
Facebook is one of the best social media platforms a business owner can use to build their business. But with constant changes and updates, it feels...
In Anchorage, Alaska, Bagoy’s Florist & Home may have hit upon a social media contest that drums up engagement online and creates actionable...
Remind social media followers to include flowers in their Fourth of July celebrations. The Society of American Florists provides members with seven...
How did a retailer experience an increase in sales of more than 30 percent year over year? How did another retailer see the highest sales day in a...
Social media is crucial to business success. That’s why the Society of American Florists has arranged a special social media training opportunity...
Gone are the days of asking people to like you on Facebook or Instagram, then relying on your social media posts for some free advertising. Back in...
Before you write off Mother’s Day 2017 and turn your attention fully to summer weddings and fall/winter planning, make sure you’ve responded to any...
Sixty-nine percent of consumers plan to buy Mother’s Day flowers this year, according to the National Retail Federation. Make sure your shop is the...
Headed to the International Floriculture Expo (IFE)? Members of the Society of American Florists receive a special discount off IFE registration and...