For consumers, Valentine’s Day is just as the name implies: a day. For florists, though, it’s a season, and coming up with talking points for the...
Looking to elevate your promotional efforts with new professional floral photography and videos? Check out “Two-Minute Trends,” available from the...
“Season’s Greetings,” “Send an Instant Smile for the Holidays,” and “National Poinsettia Day” are new additions to the Society of American Florists’...
Want to win $4,000? (Who doesn’t?) Floral industry members and their customers still have time to create a short video that plays up their love of...
Imagine a client who chooses high-profit designs, embraces creative expression and orders regularly. Pretty dreamy, right? For these reasons and...
Want to be in sync with millions of consumers who want to jumpstart their holiday purchasing while supporting their local communities? Quick! Update...
The Society of American Florists’ feel-good Petal It Forward effort on Oct. 11 reached millions of consumers, reporters and digital influencers,...
Tears of joy. Messages of thanks. Communities filled with flowers. These are just some of the stories coming in — and still being shared on social...
By the end of today, tens of thousands of Americans will have shared free flowers with family, friends and strangers — experiences that will lead to...
Raising consumer awareness about the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists makes it easy for the...
Now is the time to send local reporters a Media Advisory about your Petal It Forward event. SAF provides a sample Petal It Forward Media Advisory to...
Taking part in the Society of American Florists Petal It Forward event on Oct. 11? (We hope so!) Here’s a quick tip to keep in mind: When handing...
Florists in 181 cities in 44 states, plus Washington, D.C., and Canada, have so far told the Society of American Florists of plans to hold Petal It...
Do you have what it takes to market your store online? Step No. 1 is getting in the right mindset for success. The Society of American Florists...
Remind social media followers that the first Sunday of September after Labor Day is National Grandparents Day. The Society of American Florists...