Hearing more chatter about Women’s Day this year? Don’t be surprised. Hundreds of thousands of consumers now know more about Women’s Day, thanks to...
With Valentine’s Day Coverage, Positive Approaches Pay Off
Feature stories that slammed Valentine’s Day flowers, followed by profiles of industrious florists making good on a busy, busy day, alongside...
Ontario Florist Hosts Charitable Party for Women’s Day
Janet McLeod, owner of East City Florist in Peterborough, Ontario, observes Women’s Day, March 8, with a party to benefit local women’s shelters....
Easy Ways to Promote Women’s Day Sales
Women’s Day is March 8, just shy of three weeks away — plenty of time to shore up some sales. Here are a few ways to do it: 1. Mine your mailing...
In Maine, Petal It Forward Still Excites
Looking for a way to bounce back from a bummer of a Sunday Valentine's Day? It’s not too late to get in on the Petal It Forward love. Last week, the...
Personalized Postcards Pay Off for Illinois Florist
There's been an undeniable shift to all things digital in recent years, but “old fashioned” tactics, such as sending snail mail, still resonate with...
Flowers Take Top Spot on “The View”
When “The View” kicked off its Viewer Valentine Week series this week, flowers, professionally designed by a florist, were its first go-to gift...
Prom Resource Center
Teens (more likely their parents) shell out anywhere from $700-$1,200 on prom today — and they’re not skimping on the flowers. Retail florists...
Poinsettia Care Tips
History and Legend of the Poinsettia Joel Robert Poinsett, who was an amateur botanist and the first ambassador to Mexico, first introduced...
Holiday Banner Ads
As Clark Griswold will attest, decking the halls can be a painstaking chore, indeed. Fortunately, dressing up your cyber store (website and social...
Put These Goodies On Your Holiday Shopping List
While you’re busy checking off items on your shopping list for loved ones this holiday season, don’t forget your own (business’) needs — and wants....
Use Video to Capture Consumer Attention
Social media is a visual medium and consumers love to watch short, feel-good videos. To keep the momentum going from it’s Petal It Forward program...
Michigan Florist Partners With Local Vendors for Holiday Party
Camaraderie and charity help a Michigan florist kick off the holidays on the high note. Blumz…by JR Designs in Ferndale, Michigan, hosts its fifth...
REI Opts Out of Black Friday
More than two weeks before Thanksgiving, one national retailer is already dominating Black Friday chatter on social media — and, in shopping season...
Thanksgiving Web Ads
Help flowers find their rightful spot on the table next to the turkey, stuffing and pumpkin pie with SAF’s Thanksgiving collection of web ads....