Give your marketing approach some summer sizzle. The Society of American Florists’ professional designed marketing tools make it easy to keep your...
The Marketing Opportunity Lurking in Your Email Signature
Anyone who’s ever engaged in a heated argument knows the satisfaction of getting in a good last word. The same philosophy should apply to your email...
Florists Leave Detroit with Ideas on Sales, Service, Financials and More
What’s the best way to capitalize on a full day of targeted education aimed at improving just about every facet of your business, from accounting to...
Top Four Talking Points for Mother’s Day Interviews
As a shop owner, you are the spokesperson for your business and the flower expert for your community. If a reporter calls or emails asking about...
Mother’s Day Marketing Made Easy
According to the National Retail Federation, 69 percent of people plan to buy flowers for Mother’s Day 2018. Make sure your shop is top of mind...
SAF Graphics Celebrate Spring Flowers
Members can hop over to the Society of American Florists’ library of web, Facebook graphics and banners for grab-and-go reminders to post online...
3 Marketing Lessons From Netflix
It’s been nearly 21 years since Reed Hastings and Marc Randolph founded Netflix. In that time, their company has evolved from a DVD rental service...
Plant a Seed for Women’s Day Coverage
Fare thee well, Cupid. It’s time to move on to Women’s Day. An easy first step? Reach out to media professionals, educating them about the holiday...
Shop Promotion Makes Valentine’s Day More Inclusive
The sad reality of Valentine’s Day is that it tends to excludes a lot of people. If you’re marketing your Valentine’s Day menu to only married or...
Last Minute Tips for a Successful Valentine’s Day
The countdown is on! Sure, a lot of your hard work — at least in terms of sales and marketing — is mostly behind you. But there’s still time to make...
American Spa and Luxe Daily Latest Publications to Promote Flower Benefits to Readers
More influential publications are spreading the word to thousands of consumers and design community members that flowers enhance, transform and...
Want to Meet New Customers? Grab a Beer
Looking to get in front of young, hip customers with cash to spend and lots of people in their lives to buy flowers for? Get thee to a brewery. You...
Wedding Study Highlights Local Wedding Pros
In honor of Small Business Saturday this weekend, The Knot has released a study that lets consumers in on a little trade secret: Making weddings...
Use New Photos and Videos to Promote Flowers for Interior Décor
Looking to elevate your promotional efforts with new professional floral photography and videos? Check out “Two-Minute Trends,” available from the...
Petal It Forward Participants Recount Stories of Delight, Surprise and Comfort
Tears of joy. Messages of thanks. Communities filled with flowers. These are just some of the stories coming in — and still being shared on social...