Social media has done wonders for small business owners, helping them spread their messages in front of hundreds, thousands, or (for the truly savvy...
It doesn’t take something as unforgivable as, say, delivering the mistress’ arrangement to the wife, to lose a customer. Quite the contrary,...
A new federal rule meant to protect the country’s clean water supply could actually make it harder for floral industry greenhouse and nursery...
On Tuesday, the Fifth Circuit Court of Appeals upheld a lower court ruling blocking the Obama Administration from implementing its new immigration...
If you’ve loaded down your website with keywords (“city name,” “city name florist,” “city name’s best florist,” etc.) in an effort to please the...
The country’s premier trade publication for funeral homes has a flower-friendly message for its readers this month: Flowers and plants are an...
FTD is pleased to announce a new co-op advertising program where FTD Member Florists that leverage the FTD brand in local advertising can receive...
Without any major floral holidays demanding your attention, summer's a fine time to target areas for potential growth, such as corporate work. This...
Bridal shows are great opportunities to snag new clients, but they can be overwhelming, especially if you work in a city known for destination...
New regulations from the Department of Labor will expand the number of U.S. workers eligible for overtime pay. Under the 1938 Fair Labor Standards...
Tired of too few clicks and too many unsubscribers, Ken Denaburg, president of York Flowers in Washington, D.C., and Annapolis, Md., has made a...
There are dozens of words to describe flowers, but masculine is not one of them. Thus marketing holidays such as Father's Day can be a challenge for...
The American Floral Endowment (AFE) has approved more than $310,000 in scientific research project funding for 2015-2016 to support six continuing...
Around the country this year, lots of happy moms were delighting in floral gifts — and lots of equally happy, if totally exhausted, retail florists...
Nothing rivals the value of word of mouth marketing. First, it’s free; secondly, according to results of a Nielsen survey, 84 percent of consumers...