A beloved floral industry member, celebrated presenter and designer died March 13. Richard Seaboldt, AAF, AIFD, PFCI, entertained, educated and...
Groundbreaking Wisconsin Florist Al Felly Dies
Albert H. Felly, AAF, 90, died peacefully at his home in Green Valley, Wisconsin, on January 17, 2016. Felly, a member of the Society of American...
First For Women Touts ‘Just Because’ Floral Gifts
Thanks to strategic outreach by the Society of American Florists, tens of millions of American women were reminded last month that “just because”...
SAF Women’s Day Campaign Reaches Hundreds of Thousands
Hearing more chatter about Women’s Day this year? Don’t be surprised. Hundreds of thousands of consumers now know more about Women’s Day, thanks to...
Two-Thirds of Retailers Saw a Dip in Valentine’s Day 2016 Sales
Sunday of a three-day weekend: Good for brunch. Great for lounging in pajamas or binging on Netflix. Lousy for a floral holiday. That seems to be...
Female Floral Designers in Chicago Band Together for Women’s Day Promo
Not seeing a lot of traction for Women’s Day in your area? Why not get proactive — and get a little help from your (female) friends? In Chicago, a...
Florists Leave Austin with Ideas, Insights and Contacts
Inspirational. Practical. Exactly the information I needed. These are just some of the comments coming in days after SAF’s 1-Day Profit Blast in...
Industry Loses ‘Potting Mix Pioneer’ James Boodley
James Boodley, professor emeritus of floriculture and ornamental horticulture at Cornell University and a recipient of the Society of American...
Cincinnati, Denver Added to SAF’s 1-Day Profit Blast Road Show
Florists looking for high quality, affordable floral business education have two additional venues in which to find it in 2016. SAF is bringing its...
SAF Support Helps Secure $58 Million-Plus in Pest and Disease Research Funding
There’s good news from Washington for floral industry members who care about first-rate flowers and plants, helping the green industry be globally...
With Valentine’s Day Coverage, Positive Approaches Pay Off
Feature stories that slammed Valentine’s Day flowers, followed by profiles of industrious florists making good on a busy, busy day, alongside...
SAF Responds to Misinformation in National Publications
While many of the national publications’ coverage of the Valentine’s Day holiday was thorough, SAF responded to several groups that provided...
Pop Culture Picks Up on Women’s Day. Will the Floral Industry?
International Women’s Day on March 8 is making big moves in U.S. pop culture. The blockbuster Marvel Comics superhero film “Deadpool” makes a...
Teleflora Presents Service Award to Territory Manager
The Teleflora territory sales manager for Maine, New Hampshire and Massachusetts has won the company’s Tom Butler Award for “Outstanding Service and...
Award Nominations and Applications Due March 1
There’s still time to submit nominations for SAF’s Floriculture Hall of Fame and other prestigious awards — and for service-oriented members to...