Not seeing a lot of traction for Women’s Day in your area? Why not get proactive — and get a little help from your (female) friends?
In Chicago, a group of female florists has come together to help raise awareness among an influential group.
More than 20 women-owned Chicago floral design companies are pooling their talents for the International Women’s Day Fair & Luncheon, sponsored by the International Trade Club of Chicago, WorldChicago, and the Union League Club of Chicago. The annual event has helped raise awareness of Women’s Day, held annually on March 8, since 2002.
Kennicott Brothers Company in Chicago helped organize the event.
“We reached out to our talented, female customers and asked if they would be willing to design floral centerpieces for this event,” said Dan Andrews, Kennicott’s fresh flower manager in Chicago. “The response was overwhelming. Attendees will be treated to 24 different design styles created locally by some of the finest floral artists in Chicago.”
Katie Kennicott, the company’s vice president, has also been added as the event’s cultural speaker, addressing how floral demand in the U.S. helps provide opportunities for women in South America (where a large percentage of the world’s cut-flower supply is grown). She, along with the 24 floral centerpieces, will be featured among the many participating exhibitors and presenters, including 2016 Keynote Speaker Sheila Watt-Cloutier, a noted environmentalist, author and Nobel Peace Prize nominee.
Find out more and read a list of participating businesses.
It’s not too late to promote Women’s Day in your area! The Society of American Florists has a host of FREE resources. Check them out today.