Partnerships, persistence and patience. Those three attributes seem to be a common thread among florists who experienced success last year with...
A longtime volunteer leader with the Society of American Florists has been named to an influential committee that provides insight and advice to the...
Mother’s Day requires all hands on deck. That’s why the Society of American Florists is bringing in four experts to address the hot spots flower...
A celebrity goes out for brunch and then disses the restaurant on Twitter. A woman takes to Yelp complain about sub-par service at a local clothing...
The American Floral Endowment (AFE) has announced the recipient of the 2017Paul Ecke, Jr. Scholarship. Kaylee South, a Ph.D. student at The Ohio...
Former White House Florist Laura Dowling has written a new book that The New York Times recently characterized as filled with “juicy details about...
A tax issue that Society of American Florists members discussed with lawmakers and key staff during SAF’s Congressional Action Days (CAD) is getting...
What do a unique store app and loyalty program, a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League...
“Step back in time with a visit to our boardroom, featuring members of the Floriculture Hall of Fame,” the Society of American Florists shared in a...
Less than a month after the Society of American Florists’ Annual Congressional Action Days (CAD), 15 congressional offices have submitted...
Adverse weather in Colombia and Ecuador in March affected production for some growers — leaving industry members hopeful that sunny conditions in...
The Society of American Florists has responded to a New York Times story that mischaracterized aspects of the floral industry supply chain. “In the...
The Society of American Florists makes promoting prom flowers a snap with social media graphics and suggested posts — all free for SAF members...
A Society of American Florists member who worked in his Amarillo, Texas, store for 60 years, died late last month. The Amarillo Globe-News ran a...
Leo Roozen, AAF, had a positive message for potential visitors and flower lovers in the Pacific Northwest this week: The daffodils are blooming at...