With high temperatures expected to reach 102 degrees Fahrenheit in St. Louis, Missouri this Saturday, July 22, florists there can beat the heat and...
One Week to Register for Sylvia Cup’s 50th Anniversary Design Competition
The countdown is on for the 50th Annual Sylvia Cup Design Competition, the nation’s longest-running live floral design competition. Limited to 15 of...
FTD Announces National Floral Design Competition
FTD is excited to announce FTD America’s Cup, a national floral design competition that will take place at the 2018 AIFD National Symposium. FTD is...
House Committee Doubles Proposed Funds for Industry Research
The House Appropriations Committee has recommended allotting $500,000 to a key floral industry research fund — doubling the amount that Society of...
Boise Industry Member Speaks Out on BAT
When the Small Business Administration convened a regional roundtable to identify regulatory burdens to small business growth, the floral industry...
Petal It Forward Prep: Get Your Ducks in a Row
For Valerie Lee Ow, participating in the Society of American Florists’ Petal It Forward event last year was a feel-good effort for customers — and...
AAF to Induct Four Honorees in Palm Beach
The Society of American Florists will honor four professionals with induction into the American Academy of Floriculture (AAF) during the Stars of...
PFCI to Induct Six Speakers in Palm Beach
The Society of American Florists will honor six professionals with induction into Professional Floral Communicators – International (PFCI) during...
After Arson, New Mexico Shop Acts Fast
Heroic first-responders, quick-thinking team members and proactive industry partners — not to mention a supportive local community — helped mitigate...
Petal It Forward Prep: Partner Up
For one florist in Kokomo, Indiana, a one-day, feel-good campaign last year led to happy customers, glowing press coverage  — and requests from her...
Off the Clock and On Their Smartphones
According to the Pew Research Center, 77 percent of Americans own a smartphone. Among those millions of people essentially carting around a...
Find Your Hidden Profits in St. Louis
Even the most resourceful and bottom-line oriented retailers likely have a goldmine of unrealized profit — buried in their costs, said retail floral...
Trump Administration Begins Rollback of WOTUS
The federal government is looking into specific ways to end an Obama-era rule that expanded federal jurisdiction over pollution in streams and...
Senate Committee Pushes Forward Tax Reform
After months of sitting on the sidelines and letting the House take the lead (and the punches) on tax reform, the Senate has taken the first steps...
Data-Driven Decisions Drive Growth
Last month, Amazon acquired Whole Foods for $13.7 billion, signaling the company’s intention to dominate yet another segment of the retail industry....