When the Small Business Administration convened a regional roundtable to identify regulatory burdens to small business growth, the floral industry...
Petal It Forward Prep: Get Your Ducks in a Row
For Valerie Lee Ow, participating in the Society of American Florists’ Petal It Forward event last year was a feel-good effort for customers — and...
AAF to Induct Four Honorees in Palm Beach
The Society of American Florists will honor four professionals with induction into the American Academy of Floriculture (AAF) during the Stars of...
PFCI to Induct Six Speakers in Palm Beach
The Society of American Florists will honor six professionals with induction into Professional Floral Communicators – International (PFCI) during...
After Arson, New Mexico Shop Acts Fast
Heroic first-responders, quick-thinking team members and proactive industry partners — not to mention a supportive local community — helped mitigate...
Petal It Forward Prep: Partner Up
For one florist in Kokomo, Indiana, a one-day, feel-good campaign last year led to happy customers, glowing press coverage  — and requests from her...
Off the Clock and On Their Smartphones
According to the Pew Research Center, 77 percent of Americans own a smartphone. Among those millions of people essentially carting around a...
Find Your Hidden Profits in St. Louis
Even the most resourceful and bottom-line oriented retailers likely have a goldmine of unrealized profit — buried in their costs, said retail floral...
Trump Administration Begins Rollback of WOTUS
The federal government is looking into specific ways to end an Obama-era rule that expanded federal jurisdiction over pollution in streams and...
Senate Committee Pushes Forward Tax Reform
After months of sitting on the sidelines and letting the House take the lead (and the punches) on tax reform, the Senate has taken the first steps...
Data-Driven Decisions Drive Growth
Last month, Amazon acquired Whole Foods for $13.7 billion, signaling the company’s intention to dominate yet another segment of the retail industry....
SAF Members to Elect New Leaders
Members of the Society of American Florists will vote for three new members for its Board of Directors during SAF Palm Beach 2017, SAF's 133rd...
Watch Your Inbox: E-Ballot to Elect SAF Council Representatives
Members of the Society of American Florists should keep an eye on their email inboxes on Friday, July 7 for an election ballot to vote for the next...
Petal It Forward 2017 Creates ROI on ‘Feel Good’ Effect
Call it the do-gooder or feel-good effect: According to a Unilever study, a third of consumers choose to buy from companies that promote...
Protect Your Business from New Round of Hackers
A new wave of ransomware attacks this week has targeted businesses around the world, including Merck, the U.S.-based pharmaceutical company;...