Florists who want to add a dash of something new to their design room and coolers will soon have the chance to review more than 5,000 stems of the...
See the Best Crops in Outstanding Varieties Exhibit
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Events
Upsell Your Next Wedding with Flower-Centric Trends
If you’re looking to shake up your wedding business this summer — and find some new opportunities for additional transactions and upsells — take...
Speakers to Swap Strategies at AIFD National Symposium
Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Come talk shop with experts...
First Lady’s Luncheon Highlights Blooms and Foliage from Five States
For a glamorous tradition this spring in Washington, D.C., the First Lady and her staff turned to flowers grown in the United States. The First...
At White House Briefing, SAF Members Talk Directly to Administration
What would you do if you had two-plus hours to talk candidly with some of President Obama’s top advisors? For about 80 Society of American Florists...
Floral Industry Tests its Lobbying Skills in Washington
Close 90 floral industry members gathered in Washington, D.C., March 14 and 15 to channel their inner lobbyist and advocate on behalf of the needs...
Cincinnati, Denver Added to SAF’s 1-Day Profit Blast Road Show
Florists looking for high quality, affordable floral business education have two additional venues in which to find it in 2016. SAF is bringing its...
Florists Leave Austin with Ideas, Insights and Contacts
Inspirational. Practical. Exactly the information I needed. These are just some of the comments coming in days after SAF’s 1-Day Profit Blast in...
Ontario Florist Hosts Charitable Party for Women’s Day
Janet McLeod, owner of East City Florist in Peterborough, Ontario, observes Women’s Day, March 8, with a party to benefit local women’s shelters....
Sogueco to Highlight Tech Trends at 1-Day Profit Blast in Austin
Retailers are headed to Austin, Texas, at the end of February to find out how to leverage technology trends so they can increase online business....
Multiple Promotions Keep Christmas Spirit Strong All Season Long for Pennsylvania Florist
Piggybacking on local holiday events can be a great way to get a bump in your holiday traffic without having to create an event from scratch....
D.C. Florist Gets Positive PR From Reality Star’s Fundraiser
When "Bachelor in Paradise" alum and Northern Virginia native Ashley Iaconetti called Beth and Lee Herman, owners of Palace Florists in Washington,...
Petal It Forward Video
Flowers really do make people happy. The Society of American Florists took to the streets of New York City to brighten the mid-week slump for busy...
Michigan Florist Partners With Local Vendors for Holiday Party
Camaraderie and charity help a Michigan florist kick off the holidays on the high note. Blumz…by JR Designs in Ferndale, Michigan, hosts its fifth...
Action on ACA Could Spell Relief for Small-Business Owners
A “minor fix” to the Affordable Care Act that could result in thousands of dollars of savings for some U.S. small businesses is also giving some...