Two popular annual events scheduled on the first full day of SAF Maui 2016, the association’s 132nd Annual Convention, Sept. 21-24, at the...
Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s Petal It...
Next weekend, some of the floral industry’s top designers will go head to head, and flower to flower, in a highly anticipated live competition...
The Society of American Florists is at it again, tapping into the popularity of random acts of kindness with its public relations campaign, "Petal...
Florists who want to add a dash of something new to their design room and coolers will soon have the chance to review more than 5,000 stems of the...
If you’re looking to shake up your wedding business this summer — and find some new opportunities for additional transactions and upsells — take...
Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Come talk shop with experts...
For a glamorous tradition this spring in Washington, D.C., the First Lady and her staff turned to flowers grown in the United States. The First...
What would you do if you had two-plus hours to talk candidly with some of President Obama’s top advisors? For about 80 Society of American Florists...
Close 90 floral industry members gathered in Washington, D.C., March 14 and 15 to channel their inner lobbyist and advocate on behalf of the needs...
Florists looking for high quality, affordable floral business education have two additional venues in which to find it in 2016. SAF is bringing its...
Inspirational. Practical. Exactly the information I needed. These are just some of the comments coming in days after SAF’s 1-Day Profit Blast in...
Janet McLeod, owner of East City Florist in Peterborough, Ontario, observes Women’s Day, March 8, with a party to benefit local women’s shelters....
Retailers are headed to Austin, Texas, at the end of February to find out how to leverage technology trends so they can increase online business....
Piggybacking on local holiday events can be a great way to get a bump in your holiday traffic without having to create an event from scratch....