“Mood Changer,” “Happiness Delivered,” and “Make Any Day Special” headline the postcards flying off the shelves as part of the Society of American...
10 New Ways to Promote #HolidayShopping
“Close at 5? Oh no, Santa won't be having that. We are extending our hours to help you keep your sanity in reach! (insert your shop’s store hours...
FREE! Small Business Saturday Marketing Materials
Three ready-to-use and three customizable templates for Instagram Stories are among the free marketing materials available to promote your business...
Nielsen’s Florist Celebrates 75 Years with Open House, Front-Page Article
A milestone anniversary is helping one Society of American Florists member shop engage with its community and stay top-of-mind with customers...
Convention Handouts: Your ‘Cheat Sheets’ for Top-Notch Education
During SAF Amelia Island 2019 in September, 60 expert speakers and panelists came together in 44 educational sessions and events on targeted issues...
What Makes Payroll Tricky?
The answer to that question and other essential flower shop accounting, financial management, and benchmarking best practices that's specific to the...
Stock Up with 75 Percent Off SAF Postcards
Postcards are an effective way to alert current and potential customers your shop’s services and specials. The Society of American Florists offers...
SAF Slashes Prices on Statement Stuffers
Statement stuffers are an easy, effective way to create floral reminders and keep your name in front of customers. The Society of American Florists...
Bring in the Bachelorettes
When you read the phrase “bachelorette party,” what comes to mind? Plastic tiaras? Sky-high stilettos and dancing on tables? Drinks galore? For many...
‘What’s Your Price Range?’ and Other Sales-Busting Phrases
Imagine: A customer calls in, bursting with pride about the impressive promotion his favorite niece has landed. He can’t say congratulations in...
Generate Foot Traffic, Fun With Christmas in July Party
Need a way to beat the heat — and the infamous summer sales slump? Get in the holiday spirit. A Christmas in July party is a fun way to stand out in...
SAF Resources to Help You Win More Corporate Accounts
Have a little time this summer to think strategy? You aren’t alone! A Society of American Florists member recently asked our team via Live Chat for...
Retail Group Predicts Near-Record Spending on Father’s Day
If a new survey from the National Retail Federation proves correct, Americans are ready to show the dads in their life some love this Father’s Day....
Why Saying ‘No’ Can Grow Your Business
If you want to grow your business in the next year, you may need to learn to say “no” a whole lot more often. That’s advice from Derrick Myers, CPA,...
Want to Hold Customers’ Attention? Focus on ‘How To’ Content
Alert: By the time you finish reading this sentence, you may…already be bored. In our age of Instagram, Twitter, Facebook and YouTube, people’s...