The countdown to your biggest holiday of the year is on, and we know you are B-U-S-Y. But don’t forget to check in with your sales and design teams...
You Do You: Stand Out Online with Authentic V-Day Messages
The bad news: The competition for Valentine’s Day customers this year is intense. The good news: You already have everything you need to connect...
Fresh Posts for V-Day (Fast!) with SAF’s Social Media Content Calendar
Valentine’s Day is (gulp) EIGHT days away. You have so much to do — prepping, planning, training, and more — but now is not the time to neglect your...
Kissing Booth Elicits Photo Ops, Early V-Day Orders
Name a more perfect Valentine’s Day window display than a fully functioning kissing booth. (We’ll wait.) While browsing the Burton + Burton gift...
Detroit Florist Engages V-Day Customers with SAF Social Media Content
Gorgeous floral design? Check. Verbiage that gets customers thinking ahead for Valentine’s Day? You bet. Those two components came together...
Prep Tips for V-Day Interviews
The good news? You have the chance to go on your local news program — or to be featured in a local publication — in the days before Valentine’s Day....
Partner with the Competition to Earn More V-Day Sales
It’s an unfortunate reality for retailers that, the closer Valentine’s Day falls to the weekend, the more likely people will celebrate it with an...
5 Tactics That Elicit Early V-Day Orders
Do an onslaught of last-minute orders drive you bonkers every February 14? You’re not alone. In recent years, “procrastinating customers” has been a...
SAF V-Day Notebook: A Treasure Trove of Promotions, Pointers and More
Are you ready for some football?! The countdown is on for the biggest sporting event of the year, with the AFC and NFC conference games scheduled...
4 Practical Tips for Finding Great Valentine’s Day Helpers
With just over a month to go until Valentine’s Day, the heat is officially on… to find great seasonal helpers. Because the holiday — which takes...
Daddy Daughter Party Generates Goodwill, Extra Sales
Romance gets the lion’s share of attention for Valentine’s Day — but it’s hardly the only type of love worth celebrating. At Allan’s Flowers in...
4 Marketing Resolutions for 2019
You, no doubt, realize that marketing is important. But given the myriad obligations of a small-business owner, you might not always give shop...
Wanted: SAF Award Nominations
Pop culture’s awards season kicked off Sunday with the Golden Globes honoring achievement in television and film. Though the floral industry’s...
Listen for Cues To Pitch Bigger Sales
A new year means a new column for long-time Floral Management author Tim Huckabee. Throughout 2019, the FloralStrategies founder will share “Tim’s...
5 Business-Building Ideas to Try in 2019
Want to see your business grow in the coming year? (Obviously!) Here are five diverse tactics to try in 2019. Buddy up with another business in the...