On January 1, millions of people will once again embark on a path for self-improvement (at least for a few weeks). Some will vow to cut out vices...
Three Holiday Social Media Posts to Schedule Now
Social media can be a key component of your holiday promotion strategy. The Society of American Florists knows members are busy — and that planning...
NY Florist Forms ‘Sweet’ Relationship with Baker
Recently, Wendy Rockcastle has seen a boost in business thanks to a new clientele: sugar lovers. Last month, the co-owner of Rockcastle Florist...
Visual Techniques to Move Merchandise
The holiday season (i.e. the busiest shopping stretch of the year) is an apt time to clear out all the backstock you’ve accumulated over the past...
Get Ready for Wedding Season with Details Flowers Software
Did you know that Christmas ranks as the most popular day to get engaged? Are you ready for bridal season and wedding consultations? Can you create...
Design Ideas, Merchandising Techniques to Boost Holiday Sales
Between customers’ desire to deck the halls and their need to pick up gifts for family, friends, coworkers, etc., there a lot of opportunities to...
Advent Calendar Flaunts Shop’s Vast Offerings
December presents many opportunities for the team at Wascana Flower Shoppe in Regina, Saskatchewan, to flaunt their vast offerings that cater to...
Mine HR Toolbox for Productive Performance Reviews
Before your staff disperses for the holidays, carve out time to meet one-on-one with employees and review the highs and lows of 2018. Annual...
Steal these Social Media Posts for the Holidays
Decorating. Cooking. Shopping. Mailing holiday cards. Gathering with family and friends. For many of us, the most wonderful time of the year...
Why It Might Be Time to Ditch Discounts
‘Tis the season for shoppers to be on the lookout for a deal — but be careful about running mega sales and employing budget-friendly lingo. Those...
A 4-Point Plan for Small Business Saturday Success
The most wonderful time of the year is just days away! Small Business Saturday, a shopping holiday created by American Express in 2010 to promote...
Get the Word Out about Small Business Saturday with Free Graphics
Get your community excited to shop with you on Small Business Saturday this Nov. 24. American Express provides free promotional materials at...
Is Your Design Room Efficient?
Florists are always looking for ways to increase sales as the solution to their financial problems; however, if underlying processes are not running...
Fall Scavenger Hunt Attracts Families to Denver Flower Shop
Family-friendly activities, particularly those that are free, can be hard to find. City Floral Garden Center came up with an idea that fills the...
How to Avoid Having Emails Marked as Spam
Cyber Monday (November 26) is mere weeks away. Last year, 81 million Americans participated, accounting for $6.6 billion in sales. Email marketing...