Get your community excited to shop with you on Small Business Saturday this Nov. 24. American Express provides free promotional materials at ShopSmall.com/MarketingSupport, including:
- Email Template: Email your customers to remind them to Shop Small with you on Nov 24. Insert the provided header graphic into a new email, then simply copy and paste the text from the “Suggested Email” file.
- Shop Small Logo: Include the Shop Small logo on your website, in emails, and on online receipts to show customers that you’re taking part in Small Business Saturday.
- Website Badges: Welcome online shoppers by adding a badge to your website.
Small Business Saturday is a holiday shopping tradition held on the Saturday after Thanksgiving. It was started by American Express in 2010.
Jenny Scala is the director of marketing and communications for the Society of American Florists.