Rather than relying on a blatant sales pitch, Gordon Bonetti Florist in Wethersfield, Connecticut tapped into research sponsored by the Society of...
Harvard Research Sells APW Flowers
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Business Builder
Benefits of Blogging Mother’s Day Specials
Consumers have myriad options for gifting Mom next month. To illustrate why flowers fit the bill splendidly, Breen’s Florist in Houston, Texas...
Mother’s Day Marketing Made Easy
According to the National Retail Federation, 69 percent of people plan to buy flowers for Mother’s Day 2018. Make sure your shop is top of mind...
Touching Story Enchants Fans
A touching vintage photo and enclosure card, shared on social media, is showing people the emotional value of a gift of flowers and giving a subtle...
Warm Customers’ Spirits With Tropical Designs
Frosty weather in December feels festive and fun for the month’s holidays. Flurries in late April? Not so much. Millions of Americans are shivering...
Members Enjoy Special Offer on Mother’s Day Bootcamp
This Mother’s Day, do you want bigger sales, less stress, and more profits? Need help training your sales team? The Society of American Florists...
Advanced Planning Key to Profitable Mother’s Day
According to Prince & Prince, an industry market research group, U.S. consumers could spend as much as $4.4 billion on flowers and plants for...
Feline Mascot Generates Goodwill, Foot Traffic for NYC Florist
A charismatic kitty is doing double duty for goodwill by advertising for a cat adoption service and a New York City flower shop. Scottie Jr., the...
Petal It Forward Prep: Set the Wheels in Motion
The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers,...
4 Pricing Strategies to Increase Mother’s Day Sales and Profits
Are you setting your Mother’s Day prices properly? Do you offer charm prices or rounded prices? Do you bundle delivery and services fees, or do you...
Can Facebook Messenger Bots Make You More Productive?
How does selling more arrangements while having customer service questions answered at the same time sound? What if you could accomplish all this...
Is this Order Gathering Tactic Legal?
“My name is Charles Goodfellow and I’m the owner of Paley Florist in Paley, Maryland. When you search the name of my business online, the first few...
6 Steps to Rectify Customer Complaints
Feedback isn’t always pretty. Sometimes, it really stings — say, when a customer calls to say you screwed up. But with the right mindset, you can...
Prom Display Entices Teens, Encourages Bigger Sales
As the adage goes, seeing is believing. That’s why Rissee Zimmerman made a visual merchandising display a priority for prom season. To showcase the...
What Do Flower Buyers Want?
Where are flower-buying consumers spending their dollars? What kind of floral products were purchased? What was the reason or occasion for the...