Have rave online reviews that you want to promote in-store, too? For a limited time, Google is offering small business owners a free marketing kit,...
In an effort to get visitors to spend more time browsing (a precursor to making an impulse purchase), Regina Cannon Treml merchandized her shop with...
If you’d like to land more grandiose weddings, search for chances to rub elbows with affluent people. “Money goes where money is,” said Jennifer...
Around the country, the school year is winding down and celebrations are ramping up. Prom is just the beginning; there are many occasions that call...
As a shop owner, you are the spokesperson for your business and the flower expert for your community. If a reporter calls or emails asking about...
Rather than relying on a blatant sales pitch, Gordon Bonetti Florist in Wethersfield, Connecticut tapped into research sponsored by the Society of...
Consumers have myriad options for gifting Mom next month. To illustrate why flowers fit the bill splendidly, Breen’s Florist in Houston, Texas...
According to the National Retail Federation, 69 percent of people plan to buy flowers for Mother’s Day 2018. Make sure your shop is top of mind...
A touching vintage photo and enclosure card, shared on social media, is showing people the emotional value of a gift of flowers and giving a subtle...
Frosty weather in December feels festive and fun for the month’s holidays. Flurries in late April? Not so much. Millions of Americans are shivering...
This Mother’s Day, do you want bigger sales, less stress, and more profits? Need help training your sales team? The Society of American Florists...
According to Prince & Prince, an industry market research group, U.S. consumers could spend as much as $4.4 billion on flowers and plants for...
A charismatic kitty is doing double duty for goodwill by advertising for a cat adoption service and a New York City flower shop. Scottie Jr., the...
The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers,...
Are you setting your Mother’s Day prices properly? Do you offer charm prices or rounded prices? Do you bundle delivery and services fees, or do you...