When it comes to prom, volume is the name of the game. To maximize efficiency and profit potential, one Indianapolis florist has developed a system:...
Boston Florist Woos Reality TV Fans
Earlier this month, a popular reality dating show involved even more drama than usual when the star rescinded his choice of fiancée during the...
68 Radio Commercial Scripts for SAF Members
“Does SAF have radio advertising examples,” a member asked the Society of American Florists via the association’s Live Chat in early March. Yes. SAF...
Ask One Critical Question to Improve Sales
After making a couple thousand mystery shopper calls, Floral Strategies President Tim Huckabee has heard far too many florists inundate customers...
Florists Cash in on Couples Ready to Spend Big on Weddings
Like millions of Americans, Amanda Allen sets New Year’s resolutions. Unlike the masses, she actually enjoys hers. Rather than committing to...
Enter for a Chance at a Small Business Grant in 4 Easy Steps
What would you do with $25,000 for your business? The FedEx Small Business Grant Contest is accepting entries from February 20 to March 28, and one...
Canadian Florist To Highlight Female Achievement for Women’s Day
On Thursday, March 8, female businesswomen in Swift Current, Saskatchewan will receive a surprise gift of flowers. This year, Poppy Parsons, AIFD,...
Saskatchewan Florist To ‘Pop Up’ in Starbucks for Women’s Day
To celebrate Women’s Day 2018, Wascana Flower Shoppe is leading a low-cost design workshop and hosting it at a location with major foot traffic —...
10 On-Trend Purple Flowers to Light Up Your Cooler
In mid-December, the Pantone Color Institute, a Washington, D.C.-based design firm known worldwide as the authority on color trends, unveiled "Ultra...
3 Marketing Lessons From Netflix
It’s been nearly 21 years since Reed Hastings and Marc Randolph founded Netflix. In that time, their company has evolved from a DVD rental service...
Easy, Low-Cost Ways to Celebrate Women’s Day
Women’s Day, March 8, is fast approaching. Even if you don’t have a special event or promotion planned, you can still benefit from simply making...
Deadline Extended to March 9 for AAF and Century Award Applications
Dotting the i's and crossing the t's can take time, especially after the busy Valentine’s Day season. That’s why SAF has extended the deadline for...
What NOT to Say to Walk-in Customers
Imagine your shop on an ordinary afternoon. A man walks through the front door, looking a little confused — he’s definitely not a regular and you...
Plant a Seed for Women’s Day Coverage
Fare thee well, Cupid. It’s time to move on to Women’s Day. An easy first step? Reach out to media professionals, educating them about the holiday...
Facebook Contest Sparks Dialogue, Collects Valuable Info
Wondering what your customers are really thinking about your store, service, designs —even your flower selection? A social media contest may be the...