You post gorgeous pics regularly to Instagram. You’ve steadily built a following. Now … how the heck do you turn all those polite commenters into...
Practical Tips to Keep Expenses Under Control
How would you feel if someone walked in this afternoon and purchased $1,000 worth of your beautiful flowers? Someone you weren’t expecting. Someone...
Twitter Looks Different — Make Sure Your Logo Doesn’t
One of the biggest social media companies is rebranding its user experience, and the changes could affect how floral industry members communicate...
Arkansas Flower Shop Goes Mobile with Pop Up Camper
When rent increased on their shop’s Bentonville, Arkansas location, Jo Buttram, AAF, and Shelby Shy, AAF, the mother-daughter duo behind Shirley’s...
Free Social Media Training for SAF Members
Social media is crucial to business success. That’s why the Society of American Florists has arranged a special social media training opportunity...
Finish Strong: Memorable, Meaningful Goodbyes in Emails
Imagine hanging up on a customer without saying good-bye or thank you or without trying to inject any kind of person-to-person connection into the...
Customer Wants to Stay Anonymous — Is that Legal?
“Are there legal ramifications if I refuse an order when the customer wishes to remain anonymous to the recipient of the flowers?” Need to have a...
Who’s Minding Your Digital Store?
According to a 2012 survey of nearly 500 small businesses by Vertical Response, 43 percent of small business owners spend at least six hours a week...
Get Paid for the Goods and Services You Deliver
Have you been dinged by a bounced check? The Society of American Florists has an app to make collections a breeze, and Skip Paal, AAF, of the...
SAF Graphics Celebrate Summertime
Memorial Day weekend marked the unofficial start of summer. Give your website and social media posts some summer lovin’. The Society of American...
Shopping for Insurance? Turn to Hortica
The Society of American Florists endorses business insurance carrier Hortica. Since 1887, Hortica has focused on the floral industry and has a...
Capitalize on Pet Spending with New Products for Animal Lovers
Lucky Fido. The American Pet Products Association reports that in 2016, U.S. pet owners spent about $62.75 billion on their pets. “That estimate is...
3 Ways to Find New Customers with Facebook Ads
Gone are the days of asking people to like you on Facebook or Instagram, then relying on your social media posts for some free advertising. Back in...
Boost Cash Flow, Customers’ Appetite for Flowers with Subscription Service
What do Birchbox, Bark Box, Stitch Fix, Blue Apron, Choco Curb and Taste Trunk have in common? They’re all players in the subscription box industry,...
3 Step Training Process for Better Sales
Have you ever tried to hold your coffee in the opposite hand? Doing so feels uncomfortable — if you try it, you’ll probably switch back to your...