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Pitch #StressLess Stories to Earn Local Publicity
Stress abounds. According to Wakefield Research, 68 percent of people experience stress on a weekly basis and 32 percent endure it daily. “Pretty much everybody can relate to stress,” Jennifer Sparks, the Society of American Florists’ vice president of marketing, said...
Major Media Coverage Touts Flowers’ Stress-Busting Powers
Earlier this month, a team of ambassadors representing the Society of American Florists trekked through the Pacific Northwest in a vintage-style van — “The Flower Power Mobile” — offering unsuspecting people free flowers and tips to alleviate stress. Their journey...
NY Times Highlights Ferns’ History, Enduring Appeal
A recent feature in The New York Times paid homage to one of the world’s oldest lifeforms, tracing its prehistoric origins and different applications over the centuries, and also exploring its chic and comforting aesthetic. “They prevailed as the dinosaurs fell,...
Communion Crowns Help Illinois Shop Court New Customers
First communion, a tradition for young Catholics (typically 7-year-olds), is just around the corner. For more than 30 years, Lake Forest Flowers in Lake Forest, Illinois has created flower crowns for the occasion — a service that helps the shop connect with families...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.