TJ Maxx to Pull Negative Mother’s Day Commercial
One of the largest clothing retailers in the country has promised to remove a Mother’s Day TV commercial after hearing from the Society of American Florists. “We’re pulling down the ad as we speak,” said Doreen Thompson, vice president of Global Communications at TJ...
SAF’s #StressLess Tour Fuels Social Media Engagement
Three weeks after teams of ambassadors representing the Society of American Florists stormed the west coast in a vintage VW Bus (“The Flower Power Mobile”), delighting unsuspecting passersby with free bouquets to demonstrate flowers’ stress-busting powers, the feel...
Pitch #StressLess Stories to Earn Local Publicity
Stress abounds. According to Wakefield Research, 68 percent of people experience stress on a weekly basis and 32 percent endure it daily. “Pretty much everybody can relate to stress,” Jennifer Sparks, the Society of American Florists’ vice president of marketing, said...
Major Media Coverage Touts Flowers’ Stress-Busting Powers
Earlier this month, a team of ambassadors representing the Society of American Florists trekked through the Pacific Northwest in a vintage-style van — “The Flower Power Mobile” — offering unsuspecting people free flowers and tips to alleviate stress. Their journey...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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