by Katie Vincent | Jan 13, 2021 | Floral Industry News
The countdown is on for Valentine’s Day 2021. Here are a few simple, inexpensive and effective ways to get customers’ attention ahead of the big day. Basic Signage While it feels like the whole world operates online now, people do still leave their homes and get in...
by Katie Vincent | Jan 6, 2021 | Floral Industry News
Ah, January…the month of fresh starts. Last week, millions of people likely resolved to embrace some form of self-improvement in 2021, be it a healthy new diet and exercise routine, financial responsibility, a tidier home or, following an especially rough year,...
by Katie Vincent | Dec 17, 2020 | Floral Industry News, Floral Management
With virus cases up, you need to make sure you’re doing your part to combat the spread. In the latest issue of Floral Management, Terril Nell, Ph.D., AAF, research director for the American Floral Endowment, professor emeritus at the University of Florida and a past...
by Katie Vincent | Dec 17, 2020 | Floral Industry News
Stay-at-home orders and general unease about going out in public have made e-commerce bigger than ever this year; thus, you’ve likely seen your email list grow substantially. With Christmas rapidly approaching, now’s the time to put that list to work to ring up more...
by Katie Vincent | Dec 17, 2020 | Floral Industry News
As 2020 draws to a close (hallelujah!), the Pantone Color Institute has continued its annual tradition of forecasting the color that best connotes the year ahead. Given the complexity of world issues at the moment, the venerable design firm selected two hues, a...