D.C. Flower Shop Bombarded with Calls for ‘The Grinch’
In the past week, a longtime member of the Society of American Florists has received an unusually high volume of wrong numbers, with scores of cranky callers asking to speak with “the Grinch.” “My heart dropped,” said Kristie Lee, the third-generation co-owner of...
Reality Show Highlights Challenges, Joys of Operating a Flower Shop
A 31-year-old family-owned flower shop has a starring role in the latest season of “Small Business Revolution.” The series, sponsored by Deluxe and aired on Hulu, selects a different town each year and works with a handful of local institutions, highlighting their...
Feast Your Eyes on Transcendent Tulips
It’s now been nine months — the duration of a typical human pregnancy — since the COVID-19 pandemic disrupted life as we know it. That seemingly endless stretch of time doesn’t even cover how long flower farmers, first in the Netherlands and then stateside, have been...
Personalized Cards Help Florists Build Relationships
As the holiday season officially kicks off next week, it’s an apt time to show appreciation to the people — loyal customers, vendors and employees — who have helped you weather a most unusual and challenging year. For Karin Crawford, owner of God’s Garden Treasures in...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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