35 States and Counting: Petal It Forward Excitement Grows
Nearly 150 floral industry businesses from 35 states and two countries — the U.S. and Canada — have so far committed to participating in the Society of American Florists’ Petal It Forward event on Oct. 21. Through the feel-good giveaway, participating industry members...
Minnesota Florist Aims for 200 Petal It Forward Giveaways
In 2019, Lesa Fenwick and her team gave away 165 Petal It Forward bouquets in less than hour. This year, knowing people are especially in need of a reason to smile, Fenwick pre-ordered 200 from Len Busch Roses. Among the tools she’s using in her 2020 effort: Facebook...
For Fall Designs, Think Casual, Elegant
It’s officially fall, which means Pumpkin Spice lattes and new floral designs that evoke coziness and sweater weather. A low price point and long vase life are two reasons Lisa Alary, CAFA, adores chrysanthemums and thinks they’re the ideal flower for the new season....
AIFD Foundation Establishes Catastrophic Fund
Floral industry professionals struggling in the wake of wildfires, hurricanes and other disasters can seek aid from a new fund created by the American Institute of Floral Designers Foundation. The AIFD Foundation Catastrophic Fund, established this summer, offers...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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