As Prices Rise, So Do Consumer Expectations
Americans’ pocketbooks have been hit hard by inflation, which last June hit a 40-year high. To keep business from drying up, florists have had to find new strategies to add value and deliver elevated customer service. In the March/April issue of Floral Management,...‘White Glove’ Service That Drives Loyalty
Sure, South Florals’ products are dreamy — high-end blossoms expertly arranged by talented designers. But what really drives repeat business for the South Florida chain of luxury shops is the company’s white glove customer service. In the March/April issue of Floral...ISO: The Industry’s Future Leaders
Did you experience another chaotic Valentine’s Day with too few hands on deck? Has hiring been an ongoing struggle that keeps you up at night? You’re not alone! Fortunately, the industry has several initiatives to combat the labor shortage and develop the next...Ad Campaign Celebrates Student, Teacher Love
Teleflora’s 2023 Valentine’s Day ad campaign diverges from the holiday’s amorous reputation, celebrating, instead, the treasured relationship between teacher and student. “A Teleflora Love Story: Mrs. Miller” follows a San Diego elementary school teacher as she walks...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.