Virtual Flowers Generate Revenue, Help Forecast
Even if you’ve closed your shop, you can still capitalize on one of the biggest floral holidays of the year, by promoting virtual arrangements — pretty placeholders that hint of real blossoms to come once normalcy returns. Although Karin Crawford of God’s Garden...
SAF Answers Federal Aid FAQs
A $2 trillion stimulus package offers a lot of hope and help for floral industry professionals whose businesses have been upended by the COVID-19 pandemic—it also raises a lot of questions. To help cut through the confusion, the Society of American Florists has added...
SAF President Shares Mother’s Day Game Plan
The threat of COVID-19 presents many obstacles for the floral industry — but, for those businesses that can provide some services, Mother’s Day 2020 also presents real opportunities, said Society of American Florists President Chris Drummond, AAF, PFCI, who this week...
SAF Editors Refocus April/May Issue
Longtime readers of Floral Management may have noticed the April/May issue has yet to hit their mailboxes and inboxes. Don’t worry: The new issue is coming soon, and it’s been refocused to provide the latest updates on the COVID-19 crisis. “The outbreak was starting...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.