by Katie Vincent | Apr 8, 2020 | Floral Industry News
Funeral directors and florists have seen the sympathy business completely upended to comply with social distancing efforts to slow the spread of COVID-19. “The outbreak has changed virtually everything for us,” wrote Char Barrett, a funeral director in Everett,...
by Katie Vincent | Apr 8, 2020 | Business Builder
Selling flowers and staying top-of-mind with customers in a pandemic requires a full embrace of technology, according to a trio of creative marketers who on April 8 shared techniques, tactics and tools for creating compelling content, whether your business is...
by Katie Vincent | Apr 1, 2020 | Floral Company News
Finding a fitting marketing message has become an increasingly challenging task for all types and sizes of business, given that most customers’ needs, priorities — and budgets — drastically changed on a dime. But some businesses, inside and outside of the industry,...
by Katie Vincent | Mar 31, 2020 | COVID-19, Floral Industry News
Here’s one piece of good news in these unsettling times: the federal government has allocated substantial funds to help business owners get back on their feet. “Congress wants companies to stay in business and pay their employees, so our economy can bounce back,” said...
by Katie Vincent | Mar 25, 2020 | COVID-19, Floral Industry News, Weddings
Social distancing to combat the spread of COVID-19 has postponed countless spring trips down the aisle, causing a lot of frustration and heartbreak for couples, their loved ones — and their florists. During a March 24th webinar for the Society of American Florists, a...