by Katie Vincent | Mar 11, 2020 | Floral Industry News
Unless you’ve been living under a rock (in which case, you’re probably really safe!), you’ve no doubt been inundated with many troubling facts about the coronavirus. Wondering what you need to do to protect your customers, employees and business? Glenna Hecht,...
by Katie Vincent | Mar 4, 2020 | Floral Management
Understated yet also exotic, Classic Blue, the 2020 Pantone Color of the Year, offers boundless opportunities for florists to flaunt their creativity and show customers something unexpected. In Floral Management magazine, Kari Smith, AIFD, recently shared two floral...
by Katie Vincent | Mar 4, 2020 | Floral Industry News
Set your DVR — “J Schwanke’s Life in Bloom” returns to American Public Television stations beginning April 14. The show debuted in April 2019 on 120 channels in 63 markets and earned J Schwanke, AAF, AIFD, PFCI, the coveted title of Floral Management’s 2019 Marketer...
by Katie Vincent | Feb 19, 2020 | Floral Industry News
On Valentine’s Eve, the staff at Tiger Lily Florist in Charleston, South Carolina, got a whopper of a surprise when a very high-profile customer walked in the door: Vice President Mike Pence. The shop got about a 15-minute heads up, thanks to a neighboring business...
by Katie Vincent | Feb 19, 2020 | Business Builder
International Women’s Day is March 8, and this year’s holiday could feel especially appropriate to customers active or inspired by the #MeToo and Time’s Up campaigns. Spread the word that your shop honors the day and can help honor important women in your customers’...