How to Get the Most Out of New Customers
Social distancing guidelines created a lot of first-time flower buyers this spring, as consumers sought contact-free ways to deliver a virtual hug to friends and family. E-commerce expert and longtime floral business owner Steve Ozment shares how to turn these new...
Contestants Share Behind-the-Scenes Look at Netflix Show
A month ago, Netflix launched “The Big Flower Fight,” an international competition that highlighted the artistry, ingenuity and labor that goes into large-scale floral design. Two of the show’s contestants, Sarah Campbell and Jordan Marx of Intrigue Designs in...
How to Succeed with a Lean Crew
Many hands make light work, but that’s not an option right now. New York florist Wendy Rockcastle recently discussed how she’s making do with fewer helpers — and how she’s gradually increasing her ranks. In the early days of the pandemic, Rockcastle, co-owner of...
Safety Tips for Your Staff and Customers
During the pandemic, your employees’ and customers’ health has become your top priority. During a recent Society of American Florists webinar, Christopher Norwood, AAF, AIFD, PFCI, shared safety measures he’s taken to protect everyone who works or shops at Tipton...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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