USDA to Conduct 2019 Census of Horticultural Specialties
The government is currently collecting important data that helps industry members and federal agencies plan for the future — and growers need to respond soon. Last month, the U.S. Department of Agriculture’s National Agricultural Statistics Service (NASS) mailed...
Florists Praise Pantone’s Neutral Pick
‘Tis the season for the Pantone Color Institute to anoint a new color of the year — and, once again, it’s one that plays well in many floral designs. Last week the venerable design firm unveiled its new pick, “Classic Blue” (Pantone 19-4052), to much applause from the...
Teleflora Ad Honors Those Who Orchestrate Holiday Magic
It’s the most wonderful time of the year! It’s also the most hectic time — especially for mothers responsible for decorating, shopping, wrapping, cooking, writing and addressing holiday cards, et al. Recognizing the work behind the whimsy, Teleflora gave a nod to the...
New York Florist Shares Business, Labor Advice with Forbes
Finding, training and (especially) retaining talent is an ongoing struggle for floral businesses around the country. In a recent Forbes.com article, one New York City florist addressed the challenges of staffing a small business in a tight labor market head on. Nic...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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