by Katie Vincent | Dec 4, 2019 | Floral Industry News
On the heels of last year’s crimson trees, the 2019 White House holiday decor has a softer look — including a floral-themed tree. First Lady Melania Trump welcomed photographers Monday as she revealed the new theme, “The Spirit of America.” The decor, which includes...
by Katie Vincent | Nov 24, 2019 | Business Builder, Design Tips, Profitability
Shiny baubles. Twinkle lights. Candy cane stripes. Ribbon. Tinsel. Glitter. It’s the most ostentatious time of the year! Mindful that many customers have gone to great lengths decking the halls, the staff at Strawberry Fields Flowers and Finds in Richmond, Virginia,...
by Katie Vincent | Nov 20, 2019 | Floral Industry News
A new reality television series aims to introduce viewers to the splendor of floristry — and help elevate an aspiring design star. The show, “In Full Bloom,” is a competition-based program, akin to “Top Chef,” “Project Runway” and “American Idol,” which will run on...
by Katie Vincent | Nov 13, 2019 | Floral Industry News
Flowers speak volumes. That was the emphasis of a recent Washington Post feature, which explored the sentiments behind specific blossoms and the etiquette of selecting flowers for different situations, including events, funerals and households with young children or...
by Katie Vincent | Nov 13, 2019 | Business Builder
Like many others in the industry, Georgianne Vinicombe has struggled to find positive, dependable employees for her business. She has had three new hires fizzle out when they realized the workload required in a retail flower shop. After struggling to train these young...