by Katie Vincent | May 6, 2020 | Events & Education, Floral Industry News, Webinars
While most of the world has hit pause the past two months, one industry has plugged along, full steam ahead: the news. Knowing this, Jackie Levine, the fourth-generation manager of Central Square Florist, has made a point to stay in touch with reporters, resulting in...
by Katie Vincent | Apr 29, 2020 | COVID-19, Events, Events & Education, Floral Industry News, Webinars
In a recent Society of American Florists webinar, representatives from retail flower shops that have closed and reopened their businesses during the crisis discussed their experiences, offering some approaches that have worked particularly well and some of the unique...
by Katie Vincent | Apr 29, 2020 | COVID-19, Events, Events & Education, Floral Industry News, Webinars
The dot com bubble, 9/11, the Great Recession — there have been several crises in Nic Faitos’ 25-year career, and he’s survived them all. But the president of Starbright Floral Design in New York City doesn’t care much for that dramatic verb; he prefers to say he...
by Katie Vincent | Apr 29, 2020 | Floral Industry News, Technology, Website
With physical shopping prohibited pretty much everywhere, your website has taken center stage this spring. “It was important before, but now it is number one,” said web expert and floral consultant Vonda LaFever, AIFD, PFCI, during a recent webinar for the Society of...
by Katie Vincent | Apr 22, 2020 | Floral Industry News, Webinars
If you’re allowed to operate this Mother’s Day, you’ll likely do so with a reduced staff including people with little to no design experience, such as family members, as well as limited resources. In a recent Society of American Florists webinar, Derek Woodruff, AIFD,...