by Katie Vincent | Jun 17, 2020 | Events & Education, Floral Industry News, Webinars
Social distancing guidelines created a lot of first-time flower buyers this spring, as consumers sought contact-free ways to deliver a virtual hug to friends and family. E-commerce expert and longtime floral business owner Steve Ozment shares how to turn these new...
by Katie Vincent | Jun 17, 2020 | Floral Industry News
A month ago, Netflix launched “The Big Flower Fight,” an international competition that highlighted the artistry, ingenuity and labor that goes into large-scale floral design. Two of the show’s contestants, Sarah Campbell and Jordan Marx of Intrigue Designs in...
by Katie Vincent | Jun 10, 2020 | Floral Industry News
Many hands make light work, but that’s not an option right now. New York florist Wendy Rockcastle recently discussed how she’s making do with fewer helpers — and how she’s gradually increasing her ranks. In the early days of the pandemic, Rockcastle, co-owner of...
by Katie Vincent | Jun 10, 2020 | COVID-19, Floral Industry News
During the pandemic, your employees’ and customers’ health has become your top priority. During a recent Society of American Florists webinar, Christopher Norwood, AAF, AIFD, PFCI, shared safety measures he’s taken to protect everyone who works or shops at Tipton...
by Katie Vincent | Jun 3, 2020 | Floral Industry News
The floral industry received a major plug Friday, May 29, when Cambridge, Massachusetts florist Jackie Levine appeared on CNBC to discuss her shop’s return to business following a six-week hiatus during the height of the coronavirus pandemic. Levine, the...