Why You Should Be Open on Sunday, Feb. 14
Dealing with hordes of last-minute shoppers doesn’t scream “Sunday Fun Day” for most of us — but it’s a worthwhile sacrifice to help ensure a successful Valentine’s Day 2021, as well as potential business down the road. While many flower shops traditionally close on...
Discovery Commercial Features Lee’s Flower Shop
A longtime member of the Society of American Florists, Lee’s Flowers and Card Shop in Washington, D.C., starred in a recent commercial produced by Discovery Inc. aimed at encouraging viewers to choose small businesses for their shopping needs. Discovery producer Mike...
Industry Remembers SAF Hall of Fame Member Harold Wilkins
Beloved floriculture professor, Harold F. Wilkins, Ph.D., who received the Society of American Florists’ Alex Laurie Award recognizing lifetime research achievement, as well as the industry’s highest honor — membership in the SAF Floriculture Hall of Fame — died...
How to Confidently Secure Early Valentine’s Day Orders
There are those rare people who tackle their taxes the first week of January … and then there are the rest of us. Valentine’s Day follows a similar pattern; without prompting, most customers wait to order until mid-February — an action that causes unnecessary stress...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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