Valentine’s Day promotions for electronics, restaurants and vacation getaways recently claimed their products are “better than flowers.” As the...
Negative Publicity Watch: Valentine’s Day 2017 Heating Up
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Valentine’s Day
Negative Publicity Watch: Valentine’s Day 2017 Underway
A women’s lingerie retailer, a members-only men’s fashion retailer, and an online charity auctioneer all used the same marketing tactic in their...
Need a New VDay Campaign? Embrace the ‘Bad.’
According to The New York Times, companies, including high-profile brands such as Westin Hotels & Resorts, are working to win over...
As Valentine’s Day Nears, SAF Responds to Negative Ads
Along with cupids and hearts, Valentine’s Day brings some companies to run ads disparaging floral gifts and sometimes news media publish stories...
Valentine’s Day Fodder for Blogs, Social Media Updates and News Pitches
A Tuesday Valentine's Day this year should bode well for the floral industry. (What better gift to deliver to the office to a chorus of oohs and...
Growers Predict Shortages of Key Foliage for Valentine’s Day
Some growers in Central Florida are still reeling from a devastating hit last fall from Hurricane Matthew. The aftermath of the storm could lead to...
Post Valentine’s Day Facebook Graphics
Does this graphic make your heart smile? It likely will make consumers smile — and spur them to order Valentine’s Day flowers. The Society of...
On Valentine’s Day, Train Your Team to Act ‘FAST’
Need a quick tool to help ensure your year-round and seasonal team members are working from the same playbook on Valentine’s Day? Teach everyone who...
Every Order Deserves the Royal Treatment
Reporters conduct research in January for Valentine’s Day “test order” news stories, when they pose as consumers ordering flowers. Published in...
Ice Cream Partnership Leads to Sweet Rewards
When Lindsay Irwin of Bitterroot Flower Shop in Missoula, Montana, introduced a new gift option to her customers last Valentine’s Day, she was...
Fast V-Day Follow-Ups Capture More Spring Sales
Be sure to collect email and mobile numbers with every Valentine’s Day — so you can follow-up with a thank-you and an effort to secure the...
Easy Posts to Ramp Up Your V-Day Visibility
If you think you’re too busy to bother about social media during the Valentine’s Day countdown, think again. Customers are placing orders now, so...
Valentine’s Day Fodder for Blogs, Social Media Updates and News Pitches
For consumers, Valentine's Day is just that: a day. For florists, though, it's a season, and coming up with talking points for four to six weeks is...
Be Ready for the Test Order
Journalists don't pull any punches when reporting on the good, the bad and the ugly of Valentine's Day. Right now, they're in research mode, posing...
Team-Focused’ Hiring Practices Yields Quality V-Day Help
When recruiting holiday helpers, Dana Cook, AAF, doesn't sugarcoat the job description. "Our Craiglist ad reads, 'You will NOT be designing,'" said...