A Tuesday Valentine's Day this year should bode well for the floral industry. (What better gift to deliver to the office to a chorus of oohs and...
Some growers in Central Florida are still reeling from a devastating hit last fall from Hurricane Matthew. The aftermath of the storm could lead to...
Does this graphic make your heart smile? It likely will make consumers smile — and spur them to order Valentine’s Day flowers. The Society of...
Need a quick tool to help ensure your year-round and seasonal team members are working from the same playbook on Valentine’s Day? Teach everyone who...
Reporters conduct research in January for Valentine’s Day “test order” news stories, when they pose as consumers ordering flowers. Published in...
When Lindsay Irwin of Bitterroot Flower Shop in Missoula, Montana, introduced a new gift option to her customers last Valentine’s Day, she was...
Be sure to collect email and mobile numbers with every Valentine’s Day — so you can follow-up with a thank-you and an effort to secure the...
If you think you’re too busy to bother about social media during the Valentine’s Day countdown, think again. Customers are placing orders now, so...
For consumers, Valentine's Day is just that: a day. For florists, though, it's a season, and coming up with talking points for four to six weeks is...
Journalists don't pull any punches when reporting on the good, the bad and the ugly of Valentine's Day. Right now, they're in research mode, posing...
When recruiting holiday helpers, Dana Cook, AAF, doesn't sugarcoat the job description. "Our Craiglist ad reads, 'You will NOT be designing,'" said...
It's a brand new year, a blank slate on which to break sales records. And the first step toward that achievement is … to look back. Prepare for...