“It made me cringe.” “What were they thinking?” “Totally avoidable.” Those are just some of the responses floral industry members are sharing in...
The next time you hear one of your sales team members pick up the phone, ask yourself: Did your employee identify herself right away? Did she...
In Winston-Salem, North Carolina, one shop has found an unexpected pocket of Halloween sales: pumpkin carving. For the last few years, customers...
Imagine the following scenario: You hire a new sales team member. On her first day, she asks you, “What do you expect of me?” You, as the owner of...
Have you ever really listened to what your staff says to customers on the phone? Are they energetic and engaging? Do they upsell and cross sell and...
Is your sales team stuck in the same-old, same-old? Are you struggling to motivate people to increase average transactions and go after bigger...
Whether you’re #withher or #greatagain, there’s something every floral industry marketer can learn from the respective successes of both...
If you constantly find yourself encouraging staff members to get out from behind the checkout counter and onto the sales floor, Tim Huckabee of...
Want to keep the phones ringing (and the website orders buzzing) all summer? Don’t wait around. Pick up your own phone and start dialing. That’s...
The (relative) slowdown after Mother’s Day and before the busy fall months may be a good time to remind staff of a key sales philosophy for higher...
We’ve all seen it happen: A frazzled customer starts blurting out an order (“I need tulips delivered to 123 Main Street by noon today!”) before your...
When a call comes in for a sympathy arrangement in the middle of a busy, busy day, does your staff take the time to express sincere sorrow for the...
Have you had any tough situations with customers this week? Do you have questions about the best way to handle certain customer requests? Or have...
We've all been there. A customer calls requesting an arrangement she saw online, but you don't have the exact flowers or containers pictured in your...
In the duration of a phone call, there's ample room for error, such as starting the conversation with price instead of the card message or placing a...